Week in Review – April Week 2

Exaget Week in review

Happy Easter! This Week in Review focuses on younger consumers. We have discovered that roughly 7 in 10 teen smartphone users spend at least three hours a day watch videos on their mobile! Furthermore, it turns out younger consumers are not overly keen on self-driving cars. We will also be taking a look at audio consumption figures as well as a new court ruling on internet radio. Additionally, we look at Lucozade as they step into the future as they sync outdoor and radio adverts.

Teens Watch a Lot of Mobile Video

According to a new survey conducted by Ipsos, roughly 7 in 10 teen smartphone users spend at least three hours a day watch videos on their mobile. 51% of teens said they spend three or more hours a day on social networks. Another 52% of teens said the same about messaging apps. Meanwhile, roughly 4 in 10 respondents said they spent 3 or more hours each day playing games.


Ketchum Global Research & AnalyticsYoung Millennials Do Not See Themselves Buying an Autonomous Vehicle

According to a study surveying 999 U.S. 16 to 24 year olds, young millennials show very little interest in self-driving vehicles. Less than one in four respondents said that they see themselves buying an autonomous vehicle. This is broken down to 30% of males and 18% of females. “The upcoming generation of car buyers is more worried than excited about the concept of self-driving cars, with concerns about safety, viruses, hacks or other malfunctions topping the list,” the survey reports.


Georgia Supreme Court ruling puts internet radio stations on same playing field as AM/FM stations

The Supreme Court of Georgia has ruled that internet radio services are similar enough to AM/FM services to allow an exemption to the state’s Criminal Reproduction and Sale of Recorded Material statute. According to the March 20 decision written by Justice Harold Melton, all justices concurred that internet radio services provided by iHeartMedia are exempt from the law.


Ed Sheeran is to thank for Q1 consumption riseImage result for ed sheeran divide

Album Equivalent Sales for Q1 2017 are up 10.7% on the same period last year, according to the Official Charts Company and BPI. Ed Sheeran fans have greatly contributed to audio stream surges by delivering huge streaming and sales figures over the past three months. Sheeran’s album ÷ shifted 1,378,663 in Q1, compared to Adele’s 25 which registered sales of 405,895.

Primesight-LucozadeLucozade use Digital Billboards to add Visuals to Radio Ads

Lucozade Energy are launching a national real-time campaign from 17th to 26th June. Digital outdoors ads will be synchronised with radio spots. This means drivers will see and hear Lucozade Energy’s ‘Find Your Flow’ messaging while travelling.