Happy Easter! This Week in Review focuses on younger consumers. We have discovered that roughly 7 in 10 teen smartphone users spend at least three hours a day watch videos on their mobile! Furthermore, it turns out younger consumers are not overly keen on self-driving cars. We will also be taking a look at audio consumption figures as well as a new court ruling on internet radio. Additionally, we look at Lucozade as they step into the future as they sync outdoor and radio adverts.
According to a new survey conducted by Ipsos, roughly 7 in 10 teen smartphone users spend at least three hours a day watch videos on their mobile. 51% of teens said they spend three or more hours a day on social networks. Another 52% of teens said the same about messaging apps. Meanwhile, roughly 4 in 10 respondents said they spent 3 or more hours each day playing games.
According to a study surveying 999 U.S. 16 to 24 year olds, young millennials show very little interest in self-driving vehicles. Less than one in four respondents said that they see themselves buying an autonomous vehicle. This is broken down to 30% of males and 18% of females. “The upcoming generation of car buyers is more worried than excited about the concept of self-driving cars, with concerns about safety, viruses, hacks or other malfunctions topping the list,” the survey reports.
The Supreme Court of Georgia has ruled that internet radio services are similar enough to AM/FM services to allow an exemption to the state’s Criminal Reproduction and Sale of Recorded Material statute. According to the March 20 decision written by Justice Harold Melton, all justices concurred that internet radio services provided by iHeartMedia are exempt from the law.
Album Equivalent Sales for Q1 2017 are up 10.7% on the same period last year, according to the Official Charts Company and BPI. Ed Sheeran fans have greatly contributed to audio stream surges by delivering huge streaming and sales figures over the past three months. Sheeran’s album ÷ shifted 1,378,663 in Q1, compared to Adele’s 25 which registered sales of 405,895.
Lucozade Energy are launching a national real-time campaign from 17th to 26th June. Digital outdoors ads will be synchronised with radio spots. This means drivers will see and hear Lucozade Energy’s ‘Find Your Flow’ messaging while travelling.