5 Qualities of a Good Radio Presenter
Radio Presenters are the voice of the station, they create the tone and style of the station and establish a relationship for listeners. A good radio presenter knows how to captivate and engage their audience. The following qualities are what all great radio presenters possess.
1. Leaves their bad mood behind
The most difficult challenge for a lot of radio presenters is controlling their mood. No matter what is going on outside of work, or if you get an angry caller, always remain enthusiastic, energetic and positive. Enthusiasm is catchy and negativity drags everyone down.
2. Knows their audience
It is important that you understand and relate to your audience so that they can relate to you. As a presenter you need to know and keep yourself informed about the latest news and trends so that your audience can connect with you.
3. Uses social media
The world is now more connected that ever; your online presence will enable you to talk to your audience so that they can keep up to date with you, no matter if you are on-air or not. Social media also enables your audience to interact and engage with you and share their views to other listeners. Regularly check your social media during your show to give shout-out and share some interesting views.
A way to enhance your online presence is via your station’s website. Here, you could hold competitions and encourage listeners to share their opinions to increase online engagement.
4. Is authentic
What people love about presenters is their personalities. People who do not change their personality on air make the best presenters, don’t use unnatural words/phrases you wouldn’t normally use and never put on a fake laugh.
5. Addresses listeners as individuals
You should always present as if you are talking to a friend. Radio is an intimate medium, try to address your audience as “you” as much as you can rather than “listeners”. Your listeners are usually multi-tasking and only half-listening – you should never pluralise your audience as this will break the bond between you and your listener.
Relax – YouTube TV Will Not Replace Cable
March 7, 2017
Google announced this week its new live TV service; YouTube TV. Christian Oestlian, Google Product Management Director, said that YouTube TV has been “designed for the YouTube generation – those who want to watch what they want, when they want, how they want without commitments.”
The service will cost $35 USD a month and will include live TV streaming from ABC, CBS, Fox and more than 40 other network. Furthermore, YouTube TV will offer a cloud DVR and access to YouTube Red Originals.
There are some significant holes in YouTube TV services which is why I’m happy to be sticking to my traditional cable TV.
For starters, YouTube TV has little over 40 channels, and these do not include popular channels such as Comedy Central and Nickelodeon. Additionally, there’s no Discovery Channel or TNT or Cartoon Network. YouTube TV actually offers significantly less choice than traditional pay TV.
Furthermore, YouTube TV will only be available in markets where its existing cable partners have affiliates. Those living in proximity of major U.S. urban centres will not have access to it.
YouTube TV has a monthly fee of $35 a month and offers live television content for more that 40 TV networks. How does this compare to regular cable TV? Cable TV offers over 45 channels for an average of $29.95 a month – offering more for less.
What YouTube TV does offer is the ability to record and watch shows after they have been aired. Although cable TV may not offer this, with the rise of free on demand services, such as BBC iPlayer and All 4, the ability to record shows is becoming less and less necessary.
Something else that YouTube’s new service offers which cable does not is YouTube Red. However, I have never heard of it until today, have you? It’s basically YouTube with no ads, offline access and a couple original shows. The subscription service seems to have had little success; the content is limited and who would pay for what they can already get for free?
YouTube TV is not the future; it’s just another portable Freeview box – similar to Sky Go, which has been around since 2006. To me, YouTube TV just looks like a digital version of a mediocre cable package.