Camii Whidborne

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Week in Review – May Week 4

May 29, 2017

Lawsuits, new laws and new strategies make up the most part of this Week in Review. PayPal is suing Pandora Music over trademark infringement. Plus, we take a look at a tough new law that social media platforms may face to tackle the rise of objectionable videos. Furthermore, we learn how important YouTube really is to Gen-Z and why Ben Cooper wants to change Radio 1’s strategy.

 

PayPal sues Pandora Music for trademark infringement

According to a legal complaint filed on May 19th, PayPal users are getting confused between the PayPal app and the Pandora app. This is due to Pandora’s recent logo redesign, which looks remarkably similar to PayPal’s. The online payment system is suing the music streaming app for trademark infringement. They claim that Pandora’s imitation of its “iconic” blue P logo is confusing listeners and threatening their experiences with online payment. Posts from Twitter and Facebook are include in the lawsuit; aiming to further illustrate the confusion users experience when attempting to use the PayPal app.

 

 

Facebook, Twitter and YouTube Face New Law to Tackle Online VideoImage result for facebook twitter youtube icons

European Union ministers have approved proposals last Tuesday which seek to tackle the rise of objectionable videos posted to social media platforms. The proposed rules are yet to be approved by the European Parliament. They will force Facebook, Twitter and YouTube to remove hate speech as well as sexually explicit videos from their social media platform or face steep fines.

“We need to take into account new ways of watching videos, and find the right balance to encourage innovative services, promote European films, protect children and tackle hate speech in a better way,” said Andrus Ansip, EC vice-president for the digital single market.

 

Half of Gen-Z Could Not Live Without YouTube

AdWeek have released the results of their new survey in which they asked a group of nearly 1,500 people aged 13-20 what they think about everything “from social media platforms to digital video to the new breed of online celebrity”. The survey has not only revealed that 50% of Gen-Z respondents claim they “could not live without” YouTube but also that almost all respondents (95%) say they use YouTube to some extent.

 

Image result for radio 1Radio 1’s Ben Cooper pledges to “Work Harder” On its Strategy

BBC Radio 1 controller Ben Cooper says that the station must “work harder” on its strategy as its audience figures continue to decline. According to the latest RAJAR figures, Radio 1 was down 8.1% year-on-year, attaining a weekly reach of 9.1 million. Cooper says they might have to alter their “listen, watch, share” approach to focus more on the traditional listen part of their strategy.

4 Things Your Radio Station is Getting Wrong on Snapchat

May 25, 2017

Snapchat

Snapchat now has 158 million daily active users. It is the platform of the moment to reach a large and active audience. If your radio station is on Snapchat, you’re already one step ahead. However, are you doing everything you can to engage and recruit listeners on Snapchat?

  1. You’re not keeping it real

Snapchat’s informal style is designed to let people share their true selves. Your presenters need to be using Snapchat as a platform to get to know your listeners, and being too contrived and staged is not helping. Snapchat should allow you ro connect with listeners in the realest way. Ask your presenters to share snaps of them in the studio, or just chilling – your listeners love to know what goes on behind the scenes! Make sure your presenters have a sense of honour and stays genuine.

 

2. You’re not engaging listeners

One thing your station is failing to do on Snapchat is recognising that your listeners are the only reason your station is still standing. A great way to show your appreciation to your listeners is by sharing listener content through your Snapchat stories, answering listener questions and featuring your listeners in Snaps when possible (i.e. if you meet them at an event). You could also give your listeners shout-outs and thank them regularly for their loyalty (e.g. if you reach a follower milestone, share a story thanking them).

 

3. You’re not providing your listeners with exclusive content

A great quality that Snapchat has is that it creates a relationships with between users. Your radio station should be using this to your advantage by sharing behind-the-scenes content and exclusive sneak-peaks. One way to give your audience exclusive content could be giving them a behind-the-scenes tour of your studio.

 

4. You’re not setting yourself apart

Your radio station should be constantly highlighting what sets you apart and this also includes Snapchat. Snapchat is a way to define you as a radio station whilst always keeping your listeners in mind. Your radio station needs to determine what makes it different. How does your station make you stand out from all the others? Focus on these unique characteristics and make them apart of your Snapchat strategy. Remember to always keep your listeners in mind. Every time you share a Snap, ask yourself; who are you looking to reach? Who would they care? and how does this set you apart?

 

Week in Review – May Week 3

May 22, 2017

Exaget Week in review

Happy Monday! This Week in Review has highlighted a lot of interesting statistics and facts now that both Jacobs Media Strategies and RAJAR have released their latest consumer reports. RAJAR has shown some brilliant news for commercial radio, although some not so good news for BBC radio. Plus, we take a look at NPR’s summer podcast lineup, including shows for people from ages 5 and up!

 

Commercial radio listening figures surpass BBC

Commercial radio listening figures have now surpassed those of the BBC! Now, there are 352,000 more listeners tuning into commercial radio each week than BBC stations. Commercial radio now has 34.53 million weekly listeners, compared to 34.18 million who listened to BBC stations. Although the difference is very narrow, it shows the important role commercial radio plays in the lives of the UK public.

 

RAJAR Release Latest InfographicRAJAR

The latest figures by RAJAR have been released today (18th May 2017) and they show some good news for radio listenership! According to the figures, we are now listening to radio more than ever before; with listenership up year on year from 47.8 million to 48.2 million. We are now consuming over 1 billion hours of radio a week, with 400,000 more adults listening to radio since last year. Furthermore, the share of all radio listening via a digital platform now stands of 47.2%, up 9% year on year. This brings us even closer to reaching 50% – one of three criteria that must be met in order for the UK to follow in Norway‘s footsteps and switch completely from FM to DAB.

NPR Unveils Summer Podcast Lineup

NPR has unveiled its lineup of six new podcasts to debut over the summer. They are aiming to expand their range of our programming by giving a platform to new voices by doubling down on immersive stories and journalism. The new shows include the following:

  • Wow In The World – Educational podcast aimed at ages 5 – 12 covering topics including science and inventions.
  • Invisibilia – Third season of popular podcast answering questions about reality, assumptions and perception.
  • Live From The Poundstone Institute – Comedy podcast with live audience hosted by Paula Poundstone.

 

1 in 5 Radio Listeners Own a Connected CarTechsurvey 13

The latest technology survey, released by media research and consulting firm Jacobs Media Strategies has been released. The report asked over 51,000 radio listeners about their listening habits and some interesting trends were revealed. The report found that podcast usage has continued to grow, with one-fifth of radio listeners now listening to podcasts weekly. Furthermore, the Techsurvey showed that nearly two-thirds are able to connect a smartphone or mp3 player in their cars; with one fifth owning a “connected car” with a system like Ford SYNC. Another key finding is that nearly nine in ten respondents now own a smartphone, while two-thirds have a tablet – the highest levels since Jacobs Media has started conducting these surveys.

RAJAR Q1 2017 – Things To Note…

May 18, 2017

The latest figures by RAJAR have been released today (18th May 2017) and they show some good news for radio listenership! According to the figures, we are now listening to radio more than ever before; with listenership up year on year from 47.8 million to 48.2 million. We are now consuming over 1 billion hours of radio a week, with 400,000 more adults listening to radio since last year.

Is radio really outdated when 89% of the United Kingdom is tuning in to radio each week?

 

How are we listening?

The share of all radio listening via a digital platform now stands of 47.2%, up 9% year on year. This brings us even closer to reaching 50% – one of three criteria that must be met in order for the UK to follow in Norway‘s footsteps and switch completely from FM to DAB.

Most of the UK are tuning in either at home or on the way to work, usually during early-mid morning. 25% of the population are saying they tune in to radio via their phones or tablets (note to broadcasters/advertiser: commute is a good time to reach an audience, to efficiently target your consumer look here). Furthermore, we are continuing to interact with our favourite stations/presenters with 43% of 15-24 year old and 30% of adult social media users claiming to receive updates about their favourite station/presenter. If you want to reach a bigger audience on social media, this free eBook might help!

 

Commercial Radio

Something else to note is the exceptional figures coming from commercial radio. Commercial radio listening figures have now surpassed those of the BBC! Now, there are 352,000 more listeners tuning into commercial radio each week than BBC stations. Commercial radio now has 34.53 million weekly listeners, compared to 34.18 million who listened to BBC stations. Although the difference is very narrow, it shows the important role commercial radio play in the lives of the UK public.

This is a good time for brands to take advantage of radio to reach consumers through advertising, with commercial radio becoming more relevant than ever.

 

National Brands

The top four commercial radio networks are all owned by Global. The top 5 national brands are as follows:

  1. Heart – 8.96m weekly listeners
  2. Capital – 8.336m
  3. Classic FM – 5.363m
  4. Smooth – 5.35m
  5. Kiss – 5.068m

Week in Review – May Week 2

May 15, 2017

Exaget Week in review

This Week in Review takes a look at the growth of podcasts and voice-controlled devices, as well as why Germany is aiming to ban FM radio receivers. Furthermore, we will be looking into why Belgian radio stations have left radio aggregator TuneIn. Additionally, we see why Universal want to cancel the deal for Prince catalogue rights.

Belgian Radio tunes out of TuneIn

Some public radio stations in Belgium are no longer on TuneIn. This follows a disagreement between the stations and the radio aggregator. TuneIn started selling radio advertising in front of RTBF’s streams without agreement. RTBF’s Director of Radio, Francis Goffin said “We wrote to them to ask them to stop marketing our streams without our agreement. They removed our stations from their platform at the end of last year, and have since suggested that we pay them if we wish to return to their platform without advertising”.

 

S-Town Hits 40 Million DownloadsS-Town

Serial Productions’ new podcast, S-Town has surpassed 40 million global downloads. The seven episode series debuted in its entirety one month ago. The download milestone makes the show the biggest rollout from a podcast to date. S-Town beats the previous title holder, Serial season 2, which saw an average of 4 million downloads per episode in its first 30 days.

 

Radio Use on Amazon Echo Set to Grow

A new study from Radiocentre shows using Amazon’s Echo device for listening to the radio and music will grow dramatically over the next 12 months. Furthermore, household penetration of these voice controlled devices could potentially exceed 40% by early next year. Currently, around 9% of UK households own one or more of the devices. 87% of those who said they intended to purchase an Echo are planning to do so within the next year.

 

Germany Seeks to Forbid FM-Only Radio Receivers

Germany’s Federal Minister of Economics and Energy, Brigitte Zypries, has presented a draft amendment to Germany’s Telecommunications Act. The act seeks to make FM-only radio receivers illegal. The amendment would allow analogue FM receivers to be sold as long as they can also receive digital signals. The rule aims to ensure that all car radio receivers have DAB+ and internet capability.

 

Universal Looks to Cancel Deal for Prince Catalogue Rights

Just months after securing the rights to a large portion of Prince’s catalogue, Universal Music Group is looking to cancel the deal and to get back the $31 million it paid for the rights. This is allegedly because former estate entertainment advisor L. Londell McMillan committed fraudulent inducement in connection with the deal.

 

Amazon Echo and Google Home will Change Radio

May 12, 2017

 

When radio was first introduced in the 1920s and 1930s, they were a family focused point. Families would gather around their single radio set to tune into their favourite shows making it for great family bonding time.

The rise of digital media, however, means that radio has lost its presence in the home. People now see audio consumption as an individual experience and listening to music often happens through headphones.

Voice-activated home devices make audio consumption a communal experience.

The use of voice-activated home devices have quickly taken over homes in less than two years since launch and have given radio the opportunity to make a revival. Devices such as Amazon Echo and Google Home mean that users can request any radio station they want and will hear it in pristine quality within seconds. The ability to listen to radio in one of these devices manufactured by two of the world’s most respected companies will make radio no longer seem like an ancient medium reserved only for the elderly and will be seen as a modern and instant form of entertainment that can be enjoyed in a communal environment.

Voice-activated devices are already playing a central role in the home, being used by all family members. Currently, 9% of UK households own at least one voice-activated device. Furthermore, 87% of those who said they intended to purchase an Echo are planning to do so in the next 12 months. Already, radio is dominating these gadgets, with radio listening accounting for 72% of all Echo time with audio entertainment (Radiocentre).

Voice-activated devices take the pain out of twiddling dials or peering at small screens searching through app after app to find your chosen radio station.

These devices are the future, with predictions showing that by early next year, 40% of households will own at least one device (Radiocentre).

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