This week has marked the beginning of mobile ad spend’s hopeful future, with a predicted 17 percent compound annual growth rate and Snapchat investing in targeting ads. Plus, Panoply and Gen-Z Media are aiming to introduce more children to podcasts. Also, FM Scan have a live coverage map of FM radio in Norway on their website.
According to a report by BIA/Kelsey, US mobile ad spending will grow from $33 billion in 2016 to $72 billion by 2021. This translates to a 17 percent compound annual growth rate. Additionally, the located targeted portion of overall mobile ad spend is predicted to grow from $12.4 billion (2016) to $32.4 billion in 2021.
Norway started switching off FM network on 11th January 2017, and luckily there is a way to track which regions are digital-only and which regions are not. FMScan.org shows a live map showing the current FM networks in Norway.
Snapchat revealed last Tuesday (24/01/17) that they are teaming up with Nielson‘s mobile digital ad ratings unit. Snapchat’s advertisers will be able to buy guaranteed audiences by age and gender. This move will be giving brands another purchasing option; the other Snapchat campaign buying method, via its ads API, will remain available.
Panoply Media has completed a partnership with Gen-Z Media to develop and produce podcasts for young listeners. The deal includes a second season of the popular kid-centered audio drama The Unexplainable Disappearance of Mars Patel. Panoply and Gen-Z Media aim to focus more podcasting on young listeners through their efforts.