Shankar Meembat

Shankar, who started his career as an engineer, has worked in various director-level marketing and business development positions at Nokia, Rabbitsoft, Lovedale Corporation and others. While driving the adoption of mobile services in a senior role at Nokia in Finland, Shankar started to listen to radio stations from abroad on his mobile. He realised many of the advertisements he heard were completely irrelevant to him, thus wasting both his time and the advertiser’s money. It was this discovery that gave him the idea to create a technology that would monetise targeted mobile audio advertising — ultimately leading to the development of Exaget.