OVERVIEW
Dynamic Digital-Audio Advertising
Exaget’s patent-pending technology uses the demographics and geolocation information stored on mobile devices to deliver personalised, real-time digital-audio advertisements.
Because of the technology’s unusually precise and granular level of targeting, Exaget advertisements are always on target — right down to the person’s interests, age, gender, language and current location at any given time.
Exaget’s technology solutions include the UTuneMe radio listening application, the Exaget Software Development Kit (SDK) for broadcasters and an online campaign management portal that includes an advertising exchange network.
How it Works
Exaget provides a mobile-first solution that was specifically designed to take advantage of the compute power of mobile devices.
The technology is client-side as opposed to server-based, which means ad insertion is carried out on the user’s mobile device instead of being done at the broadcaster’s server. This architecture brings additional benefits to the broadcaster, such as decreased compute power and cost.
Together with its online audio advertising network, Exaget offers a complete, end-to-end service to broadcasters and advertisers.
Three Main Components of Exaget Technology
Broadcasters can add Exaget’s SDK to their own in-house applications to upgrade their radio players with Exaget’s advanced targeting and tracking capabilities. Join Exaget and start using the SDK.
Exaget’s online portal allows advertisers to set up campaigns, run campaigns and see results immediately. The user information collected via Exaget’s analytics helps broadcasters and advertisers understand online audience behaviour and fine-tune campaigns to ensure the advertising delivers the desired results. The Exaget SDK is supported by an audio advertising exchange that advertisers and broadcastersRead More
Broadcasters that do not want to develop their own Exaget applications from scratch can also stream their broadcasts directly via the free UTuneMe application free of charge. UTuneMe allows people to listen to internet radio stations and podcasts from around the world on their smartphones. The application automatically widens broadcaster’s online audiences and gives themRead More