A new poll conducted by TV magazine 60 Minutes, in collaboration with Vanity Fair magazine, found that Americans choose radio as their favourite music-listening medium more than any other.
Billboard reported Nielsen SoundScan‘s sales and streaming numbers for the first quarter.
CHANTILLY, Va. (April 10, 2014) – U.S. mobile local advertising revenues will reach $4.5 billion in 2014, up from $2.9 billion in 2013, according to BIA/Kelsey
The 2014 edition of Jacobs Media‘s annual techsurvey10 is out, revealing sharp increases in digital devices, social platforms, and mediums among core radio listeners.
The FCC says its research from 2012 shows that in local markets, the largest commercial radio companies enjoy substantial advantages in revenue.
Nearly half of survey participants said they used radio “most often” for music listening. Streaming alternatives (bundled into “Digital music service”) represented 17% of respondents’ choices of favorite medium.
Billboard’s summary of downloads vs. streams: “The decline in download sales accelerated in the first quarter to nearly match historic drops in CD sales from 2007-2010.” At the same time, streaming is up, increasing 14% year-over-year, from 25-billion streams to 34-billion.
Locally targeted mobile ads will represent more than half of overall U.S. mobile ad spending by 2018, largely driven by local marketing initiatives of national advertisers
Radio’s reach remained strong at 95% among respondents, but when asked about length of time listening, a three-year trend shows increasing numbers of people listening for less than an hour. 17% of radio listening happens of digital sources — computer streams, mobile apps, and podcasts.
The NAB and other broadcasters argued that broadcast radio stations compete for listeners and advertising revenue with non-broadcast sources of audio programming, such as satellite radio and Internet-based audio services. For that reason they wanted the FCC to loosen or eliminate the local radio ownership limits to take account of this competition.
If you found this week’s update interesting feel free to join our mailing list or donate a share, like or tweet. Subscribe to our newsletter to get our update into your mailbox. If you are a broadcaster, or advertiser and are interested in learning how targeted audio advertising can work for you get in touch.
Exaget Week in Review: Radio Poll, Streaming Growth, Mobile Local Ad Revenues, Radio Going Digital
April 17, 2014
A new poll conducted by TV magazine 60 Minutes, in collaboration with Vanity Fair magazine, found that Americans choose radio as their favourite music-listening medium more than any other.
Billboard reported Nielsen SoundScan‘s sales and streaming numbers for the first quarter.
CHANTILLY, Va. (April 10, 2014) – U.S. mobile local advertising revenues will reach $4.5 billion in 2014, up from $2.9 billion in 2013, according to BIA/Kelsey
The 2014 edition of Jacobs Media‘s annual techsurvey10 is out, revealing sharp increases in digital devices, social platforms, and mediums among core radio listeners.
The FCC says its research from 2012 shows that in local markets, the largest commercial radio companies enjoy substantial advantages in revenue.
Here’s this week’s round up:
60 Minutes poll: Radio is listened to most for music
Nearly half of survey participants said they used radio “most often” for music listening. Streaming alternatives (bundled into “Digital music service”) represented 17% of respondents’ choices of favorite medium.
Nielsen: Album sales deteriorate in Q1, streaming grows apace
Billboard’s summary of downloads vs. streams: “The decline in download sales accelerated in the first quarter to nearly match historic drops in CD sales from 2007-2010.” At the same time, streaming is up, increasing 14% year-over-year, from 25-billion streams to 34-billion.
BIA/Kelsey Forecasts U.S. Mobile Local Ad Revenues to Reach $4.5 Billion in 2014
Locally targeted mobile ads will represent more than half of overall U.S. mobile ad spending by 2018, largely driven by local marketing initiatives of national advertisers
Jacobs techsurvey10: digital preferences of core radio listeners
Radio’s reach remained strong at 95% among respondents, but when asked about length of time listening, a three-year trend shows increasing numbers of people listening for less than an hour. 17% of radio listening happens of digital sources — computer streams, mobile apps, and podcasts.
RADIO IS STILL THE DOMINANT TECHNOLOGY
The NAB and other broadcasters argued that broadcast radio stations compete for listeners and advertising revenue with non-broadcast sources of audio programming, such as satellite radio and Internet-based audio services. For that reason they wanted the FCC to loosen or eliminate the local radio ownership limits to take account of this competition.
If you found this week’s update interesting feel free to join our mailing list or donate a share, like or tweet. Subscribe to our newsletter to get our update into your mailbox. If you are a broadcaster, or advertiser and are interested in learning how targeted audio advertising can work for you get in touch.
Exaget Team
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