Exaget Week in Review: Local Radio and Advertising, Location + Data and Future of Audio Advertising
According to the BIS/KELSEY’s new industry report, “Local Radio Stations Profiles and Trends for 2014 and Beyond.” Defining the local media marketplace as all local media/services that provide access to local audiences, BIA/KELSEY estimates total local media spending for 2013 to be $132.7 billion. But it’s not just targeting as in where the ad shows up… but also what it contains.
xAd has been pushing this idea for a while and it’s now out with its latest quarterly Mobile Location Insights report. The data xAd utilizes in particular is situational (smartfences) and behavioral (user data, brand affinity, etc). These are showing lots of growth on its network.
Dave Jimison from F# predicted that the next decade will see a significant increase in amazingly creative audio only advertising. By combining contextual with audio, ads can be more targeted (using a one-to-one targeting technique) and reach a truly captive audience.
Here at Exaget we help you to target the right audience by location and demographic. Our unique digital audio ad insertion technology is the solution enabling audio Apps to deliver targeted, one-to-one campaigns and unleash the impact of audio advertising. The Exaget SDK allows you to use our API to leverage the ad insertion technology.
Here’s this week’s round up:
The local radio market is growing, albeit at a more moderate pace than it once did, by expanding its offerings to off-air platforms, providing a wider range of listener experiences and advertiser opportunities…..
xAd: It’s Not Just About Location… Big Data is Big Differentiator
As we keep saying, the age of big data is colliding with the age of mobile. This is playing out in lots of ways, most notably mobile and location signals used to better target mobile ads. But it’s not just targeting as in where the ad shows up, but also what it contains.
The Future of Audio Advertising
Audio advertising has had its ups and downs, directly related to the media technologies popular at the time. Beginning at the turn of the century, audio ads were a major component of the popular radio shows. During radio’s Golden Age, advertisements evolved from interstitials to sponsoring entire radio shows, integrating their brand messaging into our culture….
If you found this week’s update interesting feel free to join our mailing list or donate a share, like or tweet. Subscribe to our newsletter to get our update into your mailbox. If you are a broadcaster, or advertiser and are interested in learning how targeted audio advertising can work for you get in touch.
Exaget Team
Twitter – @Exaget
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Exaget Week in Review: Study on Online Listening, RAJAR Local Radio Round-Up, Nielsen Audio Report, IAB Digital Audio Agency Day
February 20, 2014
A new research report from eMarketer projects U.S. online listening to grow incrementally through to 2018, from 148-million listeners in 2013 to 183-million listeners in 2018.
JACK fm Swindon has recorded a 345% increase in reach year on year, making the former Brunel FM station another success story for Celador.
The first edition Nielsen‘s quarterly State of the Media: Audio Today 2014 report is out.
IAB held its Digital Audio Agency Day on Wednesday morning, preceding RAIN Summit NYC. Attendees filled The Greene Center in downtown Manhattan to hear research, panel sessions, and a keynote from RAIN’s Kurt Hanson.
Here’s this week’s round up:
New study projects growth of on-line listening
eMarketer cites a parallel report from AccuStream which predicts growth in listening hours, in addition to eMarketer’s projection of expanded reach. eMarketer characterizes the audience as “mass market” now, totaling over half the U.S. population, and two-thirds of the online U.S. population.
RAJAR: local radio round-up Q4 2013
Rajar’s latest local radio round up confirms overall increase in reach of local radios. The JACK format is doing well elsewhere too. A small rise in Oxfordshire this quarter and a big jump from 11% reach to 17% reach year on year. It’s the same at JACK South Coast, now on 14% compared with 7% two years ago as The Coast. Jack Bristol posted its highest ever hours and market share too.
Nielsen audio report focuses on radio’s reach
Although the report’s title refers to the general term “audio,” and the subtitle is “How America Listens,” the study is only about radio’s reach and radio’s listener behavior. As such, it provides an uplift for the radio industry.
IAB Digital Audio Agency Day: wrap-up and video
The event was constructed by the IAB’s Digital Audio Committee, co-chaired by Mike Agovino (Triton Digital) and Doug Sterne (Pandora). The stage host was Leigh Feirrera, Director of Industry Initiatives at IAB who oversees the Digital Audio Committee.
If you found this week’s update interesting feel free to join our mailing list or donate a share, like or tweet. Subscribe to our newsletter to get our update into your mailbox. If you are a broadcaster, or advertiser and are interested in learning how targeted audio advertising can work for you get in touch.
Exaget Team
Twitter – @Exaget
Facebook – Exaget