Exaget Week in Review: Internet radio and Digital listening surveys and Mobile advertising.
Internet radio going main stream. Edison study found that for the first time a majority of Web users — 53%, to be precise — listen to Internet radio outlets, including personalized streaming, live online audio and music on-demand. More than 80% of smartphone owners said they listen to some kind of Internet radio on their mobile gadgets.
The share of digital listening accounted for by online and ‘apps’ grew by 1.6 percentage points to 14.9%, while the proportion accounted for by digital TV fell slightly (down by 0.6 percentage points) to 15% year on year.
In western Europe, mobile internet ad spending as a percentage of total digital ad spend has grown from 3.3% in 2011 to 12.6% in 2013, and that proportion is predicted to grow to 20.4% in 2014. A large part of the challenge has been one of the technologies used to serve ads.
Here at Exaget we have developed a range of services to enable broadcasters to monetize their online audience with our smart new ad insertion technology. We have taken a mobile first, client based solution offering the broadcaster ease of integration, low investment and high scalability.
Here’s this week’s round up:
Internet radio services becoming more mainstream, survey says
Internet radio’s drumbeat is getting louder. More than half of Americans who go online listen to Internet radio services, and consumers who use them are using them more often, indicating the industry has become increasingly mainstream, according to a new study by Edison Research – read the full article here.
Ofcom publishes Digital Radio Report 2013
Ofcom has published its Digital Radio Report for 2013. As part of its Digital Radio Action Plan, the Government asked Ofcom to report annually on the availability and take-up of digital radio services – read the full article here
Mobile advertising is evolving, but there’s more to be done
Mobile is no longer a future challenge; it is here and now, and you cannot help feeling that we simply aren’t prepared. But things are moving rapidly – they have to – with both ad platforms and advertisers taking mobile very seriously – read the full article here
If you found this week’s update interesting feel free to join our mailing list or donate a share, like or tweet. Subscribe to our newsletter to get our update into your mailbox. If you are a broadcaster, or advertiser and are interested in learning how targeted audio advertising can work for you get in touch.
Exaget Team
Twitter – @Exaget
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Exaget Week in Review: IAB on Digital Advertising, Borrell Report, Advertising on Internet Radio
January 16, 2014
Guy Phillipson, CEO of the Internet Advertising Bureau UK, offers his take on the shape of things to come for digital advertising in 2014.
Recently released Borrell Associates study, The Future of Legacy Media. The 40-page report analyses migration from analog to digital, and the projected impact of that shift for print, broadcast, and Internet media platforms.
While newspapers, magazines and billboards continue to be an advertiser’s favourite. The internet radio streaming media is by far considered the most effective form of advertising.
Here’s this week’s round up:
2014: The end of the beginning for digital advertising – by IAB CEO Guy Phillipson
mobile is likely to be reported as a billion pound medium in its own right for 2013, growing at a staggering 130 per cent. The consumer goods sector has led the way in mobile investment, accounting for 28 per cent of mobile display advertising. Retailers win the prize for the highest percentage of optimised sites (75 per cent). While there remains a lot to do in terms of mobile ad ops and measurement, mobile could very well double again in 2014, given that other sectors are also eager to reach the “always on” mobile majority.
Borrell report projects dramatic growth of pure-play mobile and advertising
Borrell frames the transition in two five-year periods: 2008 to 2013, and forward to 2018. In Borrell’s framework, 2008 was the year of initial disruption to legacy media, although that differs among the mediums within “media.”
Why You Should Take A Look At Advertising On Global Internet Radio
Internet Radio is the fastest growing way in which we listen & perceive media! The growth is like a dual rocket both in listeners per capita and in gross on-line radio advertising revenue.
If you found this week’s update interesting feel free to join our mailing list or donate a share, like or tweet. Subscribe to our newsletter to get our update into your mailbox. If you are a broadcaster, or advertiser and are interested in learning how targeted audio advertising can work for you get in touch.
Exaget Team
Twitter – @Exaget
Facebook – Exaget