Exaget Week In Review: Radio Advertising & Digital Revenue, Internet-Connected Cars
Marketing Evolution CEO Rex Briggs pointed out LAST WEEK, great creative moves product, which means great creative should bring you more revenue
Two major disrupting forces are headed for the South African radio market that have the power to shake up the industry, just as online and blogging platforms have done to the print media.
The Radio Advertising Bureau (RAB) released its first-quarter revenue report for the radio industry.
The Internet is coming to your car. Later this year, General Motors will put Internet connectivity directly into its vehicles. It’s the largest auto company to do so.
22 articles about radio and the media, curated by James Cridland
Where is the AM/FM radio? Repeat — no AM/FM.
Here’s this week’s round up:
WRITE GREAT COMMERCIALS. HERE’S HOW
If there’s even the slightest chance, writing and producing better sounding spots gives an advertiser a better chance to succeed and gives radio a better chance to increase revenue, why isn’t this changing?
Grubstreet: Here come the radio disrupters, CliffCentral leading the pack
“People want great content, and we’ll give it to them. And advertisers can start accessing the richest, most tech-savvy audience there is.”
Digital sales keep radio revenue stable in Q1 (RAB)
“The double-digit gains in the Digital and Off-Air sectors this quarter highlight the growing interest among advertisers in utilizing Radio’s multiple facets,” said Erica Farber, RAB’s President and CEO.
For Automakers, Internet-Connected Cars Are A Balancing Act
GM is trying to keep up and is equipping its cars with data plans. (For the record, NPR — like other content providers — has made deals with GM and other carmakers to provide its content directly in cars.) It’s putting high-speed 4G data inside its cars, so that drivers can connect to, say, Pandora, look up restaurants or find gas stations directly in their cars without using any other device.
Links of interest for week ending 25 May 2014 – James Cridland
22 articles about radio and the media, curated by James Cridland
Where is the AM/FM radio in my new car? (Steve Goldstein)
I purchased a new GMC Acadia two weeks ago — and one week later, it’s already on a recall list … arrghhh. So that’s disturbing item number one. Now, number two: Where is the AM/FM radio? Repeat — no AM/FM.
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Car Radio – what does Internet connectivity bring ?
March 6, 2015
Car Radio – what does Internet connectivity bring?
When I discuss radio listening with someone, they invariably tend to associate that activity with their car journeys. Interestingly though, RAJAR‘s reports consistently show that in terms of share of listening hours by location only 21% takes place in a vehicle.
However, the vehicle is still very important in terms of reaching Radio listeners as it represents 62% of how listeners are reached. And this does not include music services such as Spotify.
This explains the increasing interest in getting mobile audio/radio services into the cars. In an Automotive News article, the author points out some of the cost savings and revenue opportunities from automotive infotainment applications such as music and radio.
Collecting data in cars is much more commonplace than most people are aware. The car electronics today is continuously collecting and storing data for performance and maintenance purposes. What is less common is the transfer of such data on a regular basis for further processing. Similarly, collecting information from apps that you use is equally common. I can’t recall using an app that does not connect up and send data back in the recent times. Apps that entirely run locally without the need for connectivity for its functioning (games, for example) still send data back.
App integration with vehicles is becoming increasingly commonplace, particularly as modern cars become more advanced with huge technology developments taking place. More and more people will grow to expect social media and other apps that they have on their phone, in cars. A BBC article reports that “’Every new car’ connected to web by 2014”. This means that our existing app culture is becoming assimilated cars which offers new advertising opportunities.
One of the organisations taking advantage of this market is Apple with their CarPlay software. Apple CarPlay allows users to reply to messages, use their iPhones GPS or even listen to music.
By having internet enabled vehicles, companies can understand what how drivers use their software and provide updates to enhance ease of use, features, etc. But one of the best features is interaction. Imagine a drive listening to their favourite radio station, when an advert for a restaurant comes on. The driver likes the sound of it and selects is dashboard to automatically direct him or her there. Meanwhile, the restaurant also gets data on what time and location people are most likely to select their ad. This offers a huge variety of options and opportunities in target advertising and a wealth of consumer data. Internet connectivity in cars allows for two way communication between the driver and advertisers.
What are your thoughts on internet enabled vehicles? Post in the comment section below!
If you are interested in becoming a broadcasting partner, or would like to know what our integrating technology can do for you, contact our Partnership Account Manager Matthew Layton – matthew.layton@exaget.com or +447533517396
If you are interested in advertising opportunities, please contact the CEO of Exaget, Shankar Meembat –shankar.meembat@exaget.com or +447411130680