Car Radio – what does Internet connectivity bring?
When I discuss radio listening with someone, they invariably tend to associate that activity with their car journeys. Interestingly though, RAJAR‘s reports consistently show that in terms of share of listening hours by location only 21% takes place in a vehicle.
However, the vehicle is still very important in terms of reaching Radio listeners as it represents 62% of how listeners are reached. And this does not include music services such as Spotify.
This explains the increasing interest in getting mobile audio/radio services into the cars. In an Automotive News article, the author points out some of the cost savings and revenue opportunities from automotive infotainment applications such as music and radio.
Collecting data in cars is much more commonplace than most people are aware. The car electronics today is continuously collecting and storing data for performance and maintenance purposes. What is less common is the transfer of such data on a regular basis for further processing. Similarly, collecting information from apps that you use is equally common. I can’t recall using an app that does not connect up and send data back in the recent times. Apps that entirely run locally without the need for connectivity for its functioning (games, for example) still send data back.
App integration with vehicles is becoming increasingly commonplace, particularly as modern cars become more advanced with huge technology developments taking place. More and more people will grow to expect social media and other apps that they have on their phone, in cars. A BBC article reports that “’Every new car’ connected to web by 2014”. This means that our existing app culture is becoming assimilated cars which offers new advertising opportunities.
One of the organisations taking advantage of this market is Apple with their CarPlay software. Apple CarPlay allows users to reply to messages, use their iPhones GPS or even listen to music.
By having internet enabled vehicles, companies can understand what how drivers use their software and provide updates to enhance ease of use, features, etc. But one of the best features is interaction. Imagine a drive listening to their favourite radio station, when an advert for a restaurant comes on. The driver likes the sound of it and selects is dashboard to automatically direct him or her there. Meanwhile, the restaurant also gets data on what time and location people are most likely to select their ad. This offers a huge variety of options and opportunities in target advertising and a wealth of consumer data. Internet connectivity in cars allows for two way communication between the driver and advertisers.
What are your thoughts on internet enabled vehicles? Post in the comment section below!
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