Facebook has changed the way the world communicates. With Facebook Messenger available for businesses, a new channel for listener engagement has opened. Your radio stations should be implementing Facebook Messenger into your social media strategy to see a growth in listener acquisition as well as listener retention.
1. Everyone is on Messenger
Messaging is without a doubt on the rise, statistics show that the combined user base of the top four chat apps is now larger than the combined user base of the top four social networks. Facebook have recently announced that Messenger now has over 1 billion active monthly users. Given this, your radio station needs to be where your listeners are most active, therefore making Facebook Messenger the most logical platform.
2. Messenger Bots allow instant replies
Messenger Bots are now becoming very advanced and complex. Soon, they will become so compelling that people will not only be using them daily but will also be telling their friends about them. Nowadays, people are used to instant gratification and they expect it with customer service too. Messenger Bots allow you to reply immediately to your listeners providing the right information; you can set up automated answers to FAQs or talk to listeners live; making your radio station more approachable.
3. Get to know your audience
Another great thing about Facebook Messenger is that is allows you to get to know and understand your audience. People are constantly updating their Facebook profiles, giving you useful demographics and psychographics. Facebook Messenger gives your radio station an opportunity to target customers with precision, whilst also focusing on their specific needs and interests.
4. Appear more approachable
Being a part of a platform that your listeners are used to engaging with socially will make your radio station seem more approachable and friendly. Facebook Messenger is a platform for your station to engage with listeners in a personal manner, thus building meaningful and lasting relationships.
5. Safe way to communicate
Facebook Messenger is a personal and secure way to communicate. Your listeners can choose whether or not they wish to interact with your station; allowing your station to be available but not intrusive. Furthermore, the conversation is fast and secure because Messenger comes with an end to end encryption.