This is where Exaget comes in. Exaget enables advertisers to combine the emotional impact of audio with the targeting power of digital marketing.
Exaget’s technology targets advertisements exactly at individual smartphone users in real-time, even as they travel from place to place.
The targeting changes in-stream advertisements on the fly based on listeners’ demographics, personal interests and changing locations in real-time. The result is a media-rich combination of targeted audio content with relevant visual cues and calls to action.
Exaget’s specificity ensures listeners receive advertising content that is relevant and meaningful — not annoying and pointless. As a result, advertisers can access an engaged, relevant audience that is ready to listen and respond to whatever they have to say.