Exaget delivers audio advertisements that are relevant to listeners’ personal tastes and current location — even as they travel from home to work. This level of specificity is not currently possible with other audio advertising technologies.
With Exaget, an advertiser can target a listener at the exact moment the listener walks past the advertiser’s store. Two people sitting next to each other in the same room, listening to the same radio station, will hear different advertisements based on their personal tastes and demographics. Exaget provides unparalleled precision in digital-audio ad targeting.
This “exact targeting” capability — the origin of the name Exaget — makes audio advertising much more valuable.