Using Exaget requires virtually no upfront investment or on-going operational costs. There is no charge to install the Exaget Software Development Kit or to broadcast via the UTuneMe application. Furthermore, broadcasters are not required to keep buying software upgrades or to invest in additional server capacity as their audiences grow.
Instead, Exaget is a low-cost, client-side technology with a business model based on the volume of targeted advertising delivered. Broadcasters simply install the technology and then pay Exaget a share of each advertisement sold. Exaget matches advertisers to broadcasters and delivers advertisements based on listener profiles and advertisers’ willingness to pay. No further investment is necessary.