Recognition of podcasting has not stopped growing. Familiarity with the term, having remained rather static from 2009 to 2015, has shown more than a twenty percent increase in the past two years. Now, an estimated 168 million Americans, 12 years and up, are familiar with the term. Podcast consumption has also hit a new high, with 40% of Americans having ever listened to one. An estimated 67 million of Americans are now listening to podcasts at least monthly.
Check out these podcasting consumer statistics to see more on how big the audio platform has gotten.
Want to know if advertisers are making the most of this growth? Check this out.