Is Podcasting the Future of Radio?

Podcast - Microphone

When it comes to TV, I can hands down say that I never ever watch the live stream. It takes me ages to find something semi-decent to watch. Plus, the programmes that I do want to watch are broadcasted at the most inconvenient of times.
Netflix, on the other hand, is my life. I can watch any programme/film on Netflix any time I want and on any device. I can watch films on my smart TV, my phone, my laptop or my tablet. It’s easy to download shows so I can continue watching them without an internet connection. There are no adverts, it is quick and easy to access and I can continue watching my TV programme exactly as I left it. I can pause, play, fast forward and rewind the content. I can also decide whether I want to watch something simply by having a look at the description, the trailer or the star ratings.

A podcast, to me, can be described as the Netflix of radio. A podcast is an audio file which can be downloaded or streamed online. You can listen to whatever you want, whenever you want. You can download shows when you don’t have an internet connection and it is, like on demand services, available on any device you want. It’s easy to access and you can pause and rewind your show whenever you want.

2016 was the year of podcasts; there has been a 4% increase since 2015 in monthly podcast listeners and now 13% of Americans have claimed to have listened to a podcast in the past week (Edison Research).
Podcasts don’t need to cut out excellent content to squeeze into the 15-minute time slots radio allows for content. A podcast episode is free to be as long, or as short as it wants. There are no rules when it comes to podcasting. This is so appealing to me as I can selectively pick what I want to listen to, depending on how much time I have.
Podcasters can also edit audio; radio stations can cut out the rubbish and make the best use of their audience’s time. This means that listeners will get higher content quality in less time.

On demand services are the new TV, and podcasting will be the new radio.