Take a look at what Exaget have been up to this month. We have hand-picked our top two blog posts to share with you in this newsletter. We have also included a free eBook designed to teach you what radio can do to survive the takeover of the connected car!
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Don’t forget that we are offering radio stations a no obligation free consultation to analyse your online presence and let you look what is working and what isn’t. Get in touch with us here if you are interested.
Guerrilla marketing is an advertising strategy which aims to promote a product or service in an unconventional way. Check out three of the best examples of guerrilla marketing in radio to give your station some inspiration to think outside the box.
1. 96.3 Rock Radio
This innovative campaign is a great way to grab a person’s attention on low budget. A lot of marketers frequently use giveaways to create buzz but not every business has the budget to spend on this. Giving away an imaginary guitar perfectly complements the station’s brand by showing it’s fun side… [Read more]
When radio was first introduced in the 1920s and 1930s, they were a family focused point. Families would gather around their single radio set to tune into their favourite shows making it for great family bonding time.
The use of voice-activated home devices have quickly taken over homes in less than two years since launch and have given radio the opportunity to make a revival. [Read more]