May 2014



 Newsletter – May 2014

Almost 50% growth in radio listening through mobile amongst MILLENNIALS ( the group most likely to engage with brands by way of their smartphones)

According to RAJAR Data Release (Q1 2014) radio listening via mobile phone and tablet for age group 25+ (Millennials) has gone up by 47.22% year on year. In addition 32% of 15-24 year olds claim to listen to the radio via a mobile phone or tablet at least once per month.

A recently released report from The Intelligence Group has shown that the “Millennials” generation is particularly open to receiving mobile marketing ads and promotions, and are among the most likely to engage with brands by way of their smartphones and other portable gadgets. That said, the report indicated that as that group continues to mature, marketers will need to keep on top with their evolving expectations (Read more)

Marketeers need to constantly find new means of reaching out and engaging audiences. The trends above offer one such opportunity to target the rapidly growing millennials who are listening to radio on their mobiles. Talk to us to help with that.

 

Here are some other latest news from radio and advertising industry that may be of interest:

Streaming radio is the most mobile content category (comScore/Millennial Media)

The report notes that mobile-only use of Internet content grew nine times faster than overall Internet use, year-over-year. Crossover use (percentage of users using both PCs and mobile devices) grew from 63% to 70% during that time.

The Future of the Music Industry: Selling Audiences to Advertisers

When important trends are viewed through the lens of the music/radio consumer, the future of recorded music monetization is revealed. The majority of revenue flowing to artists and labels will soon come from advertising, not the sales of MP3s, CDs or subscriptions.

The Future of Mobile Advertising Will Be Shaped By Two Trends

Advertisers are learning to build mobile campaigns based on two trends that fit well into the mobile marketplace: programmatic buying and selling of ads mixed with contextual, data-aware delivery.

IAB RealView – infographic video

An animated video that pulls out the key findings from IAB RealView research project. The video includes three lessons for advertisers on how to make the most of marketing via mobile.

10 mobile marketing statistics to help justify your budget

Mobile, as a marketing channel, can no longer be ignored and must be addressed in order to succeed. To accomplish this goal and defend your decision to apply some of your spend to mobile marketing, use these statistics to support your budget allocations…


If you are a broadcaster, or advertiser and are interested in learning how targeted audio advertising can work for you get in touch.

Exaget Team

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