March 2017

March 2017 – Exaget Newsletter

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Take a look at what Exaget have been up to this month – from infographic to blog post we are sure there is something that will interest you.

Have you heard about our latest offer? We’re giving radio stations a free consultation where we will analyse your online presence to let you know what is working and what isn’t. Get in touch with us here for your free consultation:

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We would love your feedback! Drop us a tweet @Exaget or reply to this email and let us know what you think of our website/blog posts or anything else that might have grabbed your attention.

 

You may find it difficult to get your listeners to see your posts. This is why we have put together this infographic where we show you when your listeners are most likely to be active and most likely to engage with your posts.
Check out our latest eBook to find out everything you need to know about mobile apps, including; why your radio station needs a mobile app; how to ensure your app stands out from competition; and top tips for making your app engaging and remarkable.

Blog: YouTube TV Will Not Replace Cable

 

Google announced this week its new live TV service; YouTube TV. Christian Oestlian, Google Product Management Director, said that YouTube TV has been “designed for the YouTube generation – those who want to watch what they want, when they want, how they want without commitments.”
There are some significant holes in YouTube TV services which is why I’m happy to be sticking to my traditional cable TV.

For starters, YouTube TV has little over 40 channels, and these do not include popular channels such as Comedy Central and Nickelodeon. Additionally, there’s no Discovery Channel or TNT or Cartoon Network. YouTube TV actually offers significantly less choice than traditional… [Read More]

Advertisers Are Missing a Huge Opportunity in Podcasting

podcasting familiarity stats

 

According to data released last week by Edison Research and Triton Digital, recognition of podcasting has increased. Familiarity with the term podcasting, although remained rather static from 2009 to 2015, has shown more than a twenty percent increase in the past two years. Now, an estimated 168 million Americans, 12 years and up, are familiar with the term.

What is interesting about this, however, is that a huge amount of brands are still not seeing the value in advertising with podcasts, even though a study conducted by comScore, found that two-thirds of listeners have acted on ads they heard in a podcast either by researching a product or service or by actually purchasing something they first heard about in an episode.

 

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