The Importance of In-App Advertising

In-app advertising is becoming increasingly more popular and it isn’t hard to see why. There are thousands of apps out there that are accessed by thousands of people every day. Apps have no age limit, so you can access your target audience any time, and any day.

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In-app Advertising & Amazon’s Advances

In the world of in-app advertising Amazon has recently increased its mobile app presence. In fact they are actually offering an incentive to mobile developers to carry their advertisements within their on-screen applications. This is due to the recent increase in mobile platform online shopping. Mobile devices of all models and makes have become the platform of choice for consumers wishing to purchase products. It is interesting to note that app owners can actually earn commission from Amazon when users buy promoted products through their app.

Is Amazon Actually Behind the Times?

It could be argued that Amazon have actually taken an awful long time to take advantage of this advertising platform, as website owners have in fact been able to earn money by posting Amazon product advertisements for around a decade. The process itself actually applies the same concept, but to an app instead of a website.

Mobile Marketing Success

In-app advertising could make all the difference to your business, as smart phones and tablets now account for around a quarter of traffic for marketing campaigns. This has increased significantly in less than two years. For the full statistics, visit the Econsultancy website. Today, just having traditional forms of marketing or advertising isn’t going to be the best strategy for your business, you need to combine both of these techniques; and you simply must have some form of online presence.

In-app Advertising Keeps You Relevant

In business it is incredibly important to stay ahead of the game when it comes to technology. Most consumers for any business will have a smart phone, and with a smart phone comes apps. So, in order to stay relevant to your consumers you need to take advantage of in-app advertising.

At Exaget we endeavour to stay as relevant and up-to-date with technology advances as possible. This is why we developed a specialist Application Programming Interface technology that delivers customised and consumer targeted online radio advertising. Please do not hesitate to contact us for any further information, and we will be pleased to assist you.