David Benady asks – What is the industry doing to develop mobile marketing as the platform escalates in importance? And are media agencies moving fast enough to adapt to the expansion in mobile marketing and to integrate mobile expertise across their operations?
RAIN Summit Orlando took place this week and is shaping up to be one of the premier learning, sharing, and networking events of the year for Internet radio professionals. Streaming music, Ad Insertion, the race to the dashboard, ads & revenue, 2 keynotes and the Internet Radio Awards were on the agenda at this summit.
Here’s this week’s round up:
Small Business Marketing and Advertising on the Radio – The Best Radio Commercials We Found:
Why would you consider using radio advertising to promote your business? Because radio commercials work! Radio not only reaches drivers but a lot of people listen to radio at work.And unlike high-priced TV ads, radio marketing and advertising is affordable and cost effective for most small business owners. Use these 8 advertising tips to get the most out of your ads.
RAIN Summit Orlando:
RAIN Summit Orlando — an Official Partner Event to The Radio Show produced by the NAB and RAB — is shaping up to be one of the premier learning, sharing, and networking events of the year for Internet radio professionals – read the full article here.
Agencies integrate mobile to future-proof business
Are media agencies moving fast enough to adapt to the expansion in mobile marketing and to integrate mobile expertise across their operations? – read the full article here.
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