Exaget Week in Review: Targeted Radio Advertising, Mobile Transactions & Streaming Income

Exaget Week in Review, Targeted Radio Advertising, Mobile Transactions, Streaming Income

Berk Marketing reminds business owners that radio is an affordable, direct response vehicle that efficiently attracts qualified leads. On-line advertising may be new and shiny, but radio advertising is steady and reliable.

Square’s million share tender offer values the company at a whopping $5 billion and illustrates just how hot the mobile payments space has become. BIA/Kelsey’s survey data certainly captures this momentum, showing that both consumers and small-businesses are embracing mobile payments.

Streaming income gained 30% over 2012, continuing a three-year upward trend. Streaming revenue accounts for 70% of all Swedish music earnings. Because of the streaming powerhouse in Sweden, total music revenue is on a similar three-year growth curve.

Here’s this week’s round up:

As Internet Advertising Cost Rises, Targeted Radio Advertising Is A Secret Weapon

While Internet and mobile app advertising continues to be the fastest-growing segment, growing by 32.4% in 2013 according to Neilson, they are not necessarily the most effective. That’s because consumers still trust traditional media advertising over Internet advertising. Neilson reports that 58% of consumers trust radio ads compared to 44% who trust search advertising, 39% who trust social media ads, and 35% who trust mobile display ads.

Square’s Mobile Transactions Gives Company $5B Valuation

When it comes to mobile payments via credit swipe, 42% of consumers say they have done so. The heaviest users are the 35-44 age group (45.4%) and Hispanics (48.9%). SMBs realize that more of their customers are going mobile and they are optimizing their presence to be more mobile as well. According to our LCM survey, almost 40% of SMBs reported that mobile marketing is a high priority in the next 12 months.

Streaming revives music biz in Sweden; what should musicians learn from this?

IFPI Sweden released industry metrics for 2013, showing deepening loss of CD and download sales, countered by a large year-over-year gain in streaming revenue. Billboard did a good job translating from Swedish and packaging the statistics into a chart.

Heinz Radio Case Study 2014 – RAB

New best in class radio case study from the RAB: The “It has to be Heinz” campaign demonstrates how uncompromising attention to detail at every stage of the creative, media and evaluation process enables brands to harness fully the emotional influence of radio to drive their business.

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Exaget Team
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