Exaget Week In Review: RAJAR Q1 2014, Mobile Advertising & Digital Listening

RAJAR Q1 2014, Mobile Advertising, Digital Listening

Radio stations across the UK calculated data released internally this week ahead of the embargo being lifted at midnight on RAJAR Q1 2014 data.

The times are a changin’ when it comes to SMB customer acquisition. Non-traditional options — including the use of social media, mobile targeting and promotional calls to action — provide opportunities for SMBs looking to take advantage of shifts in consumer behavior.

55% of Londoners listen to radio on a digital platform each week, and digital listening in London is now 44.1% of all radio listening hours, up 9% from 40.3% in Q1 2013.

Following quarterly listening figures for UK radio stations, Michael Williamson, the head of radio at Carat, gives his views on the five things you need to know about the numbers.

Revenue at UTV’s local radio stations grew in the first quarter of 2014 with an increase of 10%, compared with a market performance of around 3%.

Spotify: 10-million subscribers, 40-million active users, 56 countries

Here’s this week’s round up:


RAJAR Q1 2014 data released to stations

Details of which stations are up, down and staying the same will be public and graphs plus news will be online at RadioToday later.


DataSphere: Opportunity in Mobile Advertising for SMBs

The rise in mobile usage, in particular, has led to a major boost in SMBs’ use of geotargeting — and in the availability of geotargeted ad exchange inventory. Seventy percent of LocalSaver traffic is now lat/long enabled, says SVP Gary Cowan.


Analogue listening in London under 50%

Nationally, analogue radio’s listening share is now below 60%, at 57.8% of all listening hours. Digital’s share of listening is now 36.6% (up 7% year on year from 34.4%), and 51% of the UK tunes in via a digital platform each week, up 4% year on year.


Five things you need to know about yesterday’s Rajar results

Following yesterday’s quarterly listening figures for UK radio stations, Michael Williamson, the head of radio at Carat, gives his views on the five things you need to know about the numbers.


UTV’s local stations outperform market

talkSPORT’s revenue was up by 16% in the quarter, helped by the positive impact of the build up to the 2014 FIFA World Cup. Total local revenues were unchanged as a result of an anticipated decrease in revenues from digital multiplexes.


Spotify: 10-million subscribers, 40-million active users, 56 countries

It’s not every day (or week, or month, or quarter) that Spotify releases audience metrics. The company saves it up for big milestones. This week the company unleashed an important one: the on-demand music service has 10-million paying subscribers.


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Exaget Team
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