Exaget Week in Review: Radiodays Europe, Trulia’s Mobile Audio Ad Campaign, Google Tests Desktop-to-Mobile Advertising,
Radiodays Europe kicked off this week at the Dublin Convention Center. The annual two days event started in 2010, and attracts radio professionals from around the world.
Larry Rosin, President of Edison Research, crossed the ocean with a message for the European radio industry
Real estate search site Trulia is making news this week by launching a $45-million ad campaign for its mobile app.
Google is testing a new advertising feature that bridges the gap between people who have visited brands’ websites via desktop with advertisements on their mobile devices, and vice-versa.
New York market radio advertising revenue U 3.2% so far.
Here’s this week’s round up:
Radiodays Europe kicks off two days of discussions about the present and future
The main keynote even of the first day was scheduled to feature Helen Boaden, director of the U.K.’s BBC Radio. The overall thrust of Boaden’s presentation was conveyed in its title: “Radio is in its greatest ever period of change.”
Edison Research to European radio: Don’t think you’re irreplaceable
Spotify and Deezer are popular on-demand services in Europe, but iTunes Radio (like Pandora, which offers no indication of a European expansion soon) is specifically Internet radio, not an interactive jukebox, and therefore presents more direct competition to terrestrial listening.
Trulia enlists streaming in its unprecedented advertising spend (AUDIO)
Streaming ads make perfect sense, as the call to action includes downloading the Trulia mobile app, and listening to Internet radio increasingly happens on phones.
Google Tests Desktop-to-Mobile Retargeting Ad Product
This comes at a time where Desktop search in the US is poised for a significant decline this year and paid clicks on Google shift toward mobile devices, according to a new eMarketer study.
AD REVENUE U 3.2 % SO FAR
New York market radio advertising revenues for January and February were up 3.26% over 2013, according to Miller Kaplan.
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