Exaget Week In Review: Radio & Mobile Ad Revenue, GeoTargeted Ads, Mobile & Internet Trends

Radio,Mobile Ad Revenue,GeoTargeted Ads,Mobile,Internet Trends

Mary Meeker, the former Morgan Stanley analyst and current Kleiner Perkins investor, has built a personal franchise around her annual Internet trends report. She delivered her latest at the Code Conference this week.

Spotify announced at a press event, that the music service is now available to Brazilian users. The expansion marks the 57th country of Spotify’s global reach.

Several European countries are still struggling economically, but the region’s digital ad market is booming. According to the Interactive Advertising Bureau Europe and IHS, digital advertising spending in Europe rose 11.9% last year to total €27.3 billion ($36.4 billion).

The latest Q1 2014 listening data of Britain, from RAJAR confirms that the long term drive to digital listening continues, particularly in London, with over 6.4 million listeners, or 55% of Londoners, listening to radio on digital radio platforms each week.

Radio ad revenue increased by 3.5 per cent year on year in the UK in the first three months of 2014, according to figures from the Radio Advertising Bureau.

Mobile and Location Based Ad Targeting Trends by BIA/Kelsey

Price Waterhouse Cooper (PWC) released its Global Entertainment and Media Outlook 2014-2018

Here’s this week’s round up:

Here’s the Full Deck of Mary Meeker’s Latest Internet Trends Report

Meeker and her team have a knack for pulling together data that speaks to both the specificity of what’s happening right now and how it fits into the larger context of the past and present.

Spotify opens to the important Brazilian market

Spotify’s entrance follows the lead of several competitors. Rdio has a partnership with Grupo Bandeirantes, a large Brazilian media company. Rhapsody obtained its own telecom-partner deal with Telefonica. Paris-based Deezer is also available in Brazil.

Online Ad Spending in Europe Topped €27 Billion in 2013

Mobile posted the largest gains, with expenditure up more than 128% over 2012

London reaches tipping point on digital radio

55% of Londoners now listen to radio on digital.

Radio Q1 ad figures show strongest increase in six years

The increase is the highest year-on-year climb for the January to March period since 2008.
Analysis of the WARC and Advertising Association figures for 2013 shows commercial radio grew its share of all display adspend in the final quarter of 2013 to 5.3 per cent, up from 5.2 per cent in Q4 2012.

Leading in Local Video: Mobile and Location Based Ad Targeting Trends

One of the themes that emerged from BIA/Kelsey’s Leading in Local conference in Atlanta earlier this month was the importance of location targeted ad strategies for national brands. That theme culminated in a mega session on Day 2 of the conference on location targeting strategies.

Global Outlook: Streaming and concerts will fuel music business for five years

“Music streaming explodes” is PWC’s characterization of streaming’s role in industry growth, echoing a 2013 report from the RIAA. Price Waterhouse Cooper forecasts compound annual growth rate (CAGR) of music-streaming revenues at 14.5%, growing the earnings pie from $848-million to $1.7-billion.

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Exaget Team
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