Exaget Week in Review: Radio & Media, Local Mobile Advertising, Internet Listening, Digital Ad Spending
20 articles about Radio and the Media, curated by MediaUk‘s Radio Futurologist James Cridland
Consumers today want to feel like they are recognized and known personally by the stores they shop at and by the brands they buy. For national brands, targeting consumers and reaching that personal level can be a challenge. Many brands, however, are beginning to see mobile advertising as an effective avenue to directly reach those individual consumers.
Internet listening gained five percent in February over January, according to data released by Triton Digital in its Webcast Metrics Top 20 Ranker.
Spending on digital ads will make up around one-quarter of total media ad spending around the world
Here’s this week’s round up:
Interesting articles such as, How not to digitally relaunch a radio station, 90 Years of BBC Radio in 90 Minutes, Nice positive story about community radio, The Battle of Radio vs New Media etc.
Right now mobile advertising accounts for about 9% of advertising spending for business franchisees or licensees according to BIA/Kelsey’s Local Commerce Monitor™. About 68.4% of business franchisees or licensees say they are planning to increase their current level of advertising and promotional spending in the next 12 months.
five-percent gain from the previous month lifted total stream listening into new-high territory. February is the fifth consecutive month of Internet listening reaching into record levels.
Digital spend will be up 14.8% over 2013 levels, according to the forecast, and will make up just over one-quarter of all paid media spending worldwide. That’s up from about one-fifth of spending in 2012, and it is set to rise to nearly one-third of the total by the end of our forecast period, when advertisers around the world will invest $204.01 billion in digital.
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