Mary Meeker’s presentation featuring data from Nielsen and Billboard shows that legal online streaming (on services such as Pandora and Spotify) is booming in the US, and appears to be eating into both digital and physical music purchases.
Last week, the research firm Edison Research, well-known in industry for its annual “Infinite Dial” studies, released the topline findings of its first-ever “Share of Ear” study. The study is based on a sample of about 2,100 Americans age 13+ who were paid to keep a 24-hour diary documenting their audio listening behavior on a day in late May.
According to a new report from eMarketer, U.S. industries will spend about $50 billion on digital advertising in 2014, up from $42.7 billion in 2013.
According to BIA/Kelsey’s Consumer Commerce Monitor™, 66.6 percent of men and 65.2 percent of women purchase products and services in person from local sources.
A recorded version of the presentation (slides and voiceover)about What are the top trends in location based mobile content and ads?.
Here’s this week’s round up:
Mary Meeker strives to analyse online digital trends and publishes her own slideshows biannually (hosting them online. Amid a wealth of insight, Meeker’s recent stats collection highlights how online technologies are affecting traditional media. Her music consumption stats are particularly intriguing and relate to further research
How big is radio in the U.S. today? Truthfully, we don’t really know! Largely because satellite radio (i.e., SiriusXM), cable TV radio channels (e.g., Music Choice), and Internet-only radio (e.g., Pandora), for different reasons in each case, have not been subscribers to Arbitron (a/k/a Nielsen Audio) in the past, we’ve never known exactly how much listening happens to the full spectrum of radio — i.e., via all four of radio’s delivery systems.
According to a new report from eMarketer, U.S. industries will spend about $50 billion on digital advertising in 2014, up from $42.7 billion in 2013. That number is expected to grow to $80 billion by the end of 2018.
The most notable similarity is that both genders make the majority of local purchases in person. According to BIA/Kelsey’s Consumer Commerce Monitor™, 66.6 percent of men and 65.2 percent of women purchase products and services in person from local sources.
What are the top trends in location based mobile content and ads? I tackled this question last week during a presentation at Mobile Marketer’s Mobile Research Summit in New York. You can see a recorded version of the presentation below (slides and voiceover).
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