Exaget Week In Review: Mobile Advertising & Digital Audio Exchange

MobileAdvertising,DigitalAudioExchange

At RAIN Summit West in April, keynoter Jason Calacanis caused a stir when he held up a phone and chanted, “Mobile is the only thing that matters, mobile is the only thing that matters.” Mobile ad spending is set to blow past newspapers, magazines and radio this year for the first time in the US, according to a report from eMarketer.

Can Global’s new radio advertising platform transform the opportunities available to brands within digital streaming? Jane Power, head of radio at the7stars, investigates.

Mobile adspend in the UK is expected to double to £2bn this year, according to research from eMarketer.

The rise of smartphones and tablets is attracting advertising dollars with the promise of precisely targeting consumers on what are becoming the primary means of communication and managing lives, but advertisers still have a lot to learn. Here’s what you need to know

The third annual study of the UK’s top 20 retailers, EPiServer’s Mobile Commerce 2014, has revealed that many retailers are struggling to deliver the sophisticated and friction-free mobile commerce experience that consumers now expect, reflected by an average score of 47%, compared to 55% in 2013.

Here’s this week’s round up:


Mobile advertising will surpass radio and print this year

An echo of that prediction can be seen in new research from eMarketer, which proclaims that a shift to mobile helps define the largest growth in total media ad spending since 2004. Total media spending will reach $180-billion in 2014, according to the research projection — that’s a 5.3% boost from 2013. Vigorous continued growth is predicted through 2018, when the total is $220-billion.


Is Digital Audio Exchange a game-changer for radio?

June saw the launch of Digital Audio Exchange (dax), a new advertising platform that is set to transform the ad opportunities available to brands within digital streaming.


UK mobile adspend £2bn in 2014

EMarketers forecast further predicts that mobile adspend will represent 39.1% of total adspend by 2018.


INSIGHT: Why Advertisers Still Have A Lot To Learn About Mobile

Mobile ad spending is set to blow past newspapers, magazines and radio this year for the first time in the US, according to a report from eMarketer. Mobile is king because consumers are increasingly attached to their devices.


UK retailers struggling to meet consumers’ mobile demands

The criteria for the report were updated for 2014 to reflect the evolving demands of multiple device-owning, connected consumers, who expect to be able to contact retailers and buy products and services on desktop, tablet and smartphone, via social media, email, chat, phone and in person.


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Exaget Team
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