According to the BIS/KELSEY’s new industry report, “Local Radio Stations Profiles and Trends for 2014 and Beyond.” Defining the local media marketplace as all local media/services that provide access to local audiences, BIA/KELSEY estimates total local media spending for 2013 to be $132.7 billion. But it’s not just targeting as in where the ad shows up… but also what it contains.
xAd has been pushing this idea for a while and it’s now out with its latest quarterly Mobile Location Insights report. The data xAd utilizes in particular is situational (smartfences) and behavioral (user data, brand affinity, etc). These are showing lots of growth on its network.
Dave Jimison from F# predicted that the next decade will see a significant increase in amazingly creative audio only advertising. By combining contextual with audio, ads can be more targeted (using a one-to-one targeting technique) and reach a truly captive audience.
Here at Exaget we help you to target the right audience by location and demographic. Our unique digital audio ad insertion technology is the solution enabling audio Apps to deliver targeted, one-to-one campaigns and unleash the impact of audio advertising. The Exaget SDK allows you to use our API to leverage the ad insertion technology.
Here’s this week’s round up:
The local radio market is growing, albeit at a more moderate pace than it once did, by expanding its offerings to off-air platforms, providing a wider range of listener experiences and advertiser opportunities…..
As we keep saying, the age of big data is colliding with the age of mobile. This is playing out in lots of ways, most notably mobile and location signals used to better target mobile ads. But it’s not just targeting as in where the ad shows up, but also what it contains.
Audio advertising has had its ups and downs, directly related to the media technologies popular at the time. Beginning at the turn of the century, audio ads were a major component of the popular radio shows. During radio’s Golden Age, advertisements evolved from interstitials to sponsoring entire radio shows, integrating their brand messaging into our culture….
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