Exaget Week in Review: Internet Listening, Streaming Audio and Mobile Ad Spend

Exaget Week in Review, Internet Listening, Streaming Audio, Mobile Ad Spend

Internet listening reached all-time highs in October, according to data released by Triton Digital in its Webcast Metrics Top 20 Ranker. The cumulative number of AAS was 2,205,211 for domestic listening from 6:00am to 12:00am, Monday through Sunday. Top-line listening growth represents a 5% percent gain from the previous month.

Internet radio and streaming audio have inched toward mainstream use, but still lag other media consumption types. A new study from MIDiA Consulting (Media Insights & Decisions in Action) seeks to discover why — while profiling digital music users generally.

IAB research reveals that nearly 39% of respondents claimed that new budgets are being allocated for mobile ad spend, whilst mobile privacy and brand safety remain top challenges for UK media agencies.

Here’s this week’s round up:

Internet listening breaks records in October

Within the ranking, the best nominal month-over-month success belonged to market leader Pandora, which dramatically led the top-20 field by gaining over 85,000 average active sessions. In percentage terms the monthly top-gainer was Cox Radio, which grew active sessions by 25 percent. The largest monthly drop-off is attributed to EMF, whose October metrics tracked at 89% of September.

MIDiA study analyzes why streaming audio is still niche

Titled Decoding the Digital Music Consumer and sharply written by MIDiA founder Mark Mulligan, the survey is U.K.-centric, with a sample size of 1,000 respondents. The broadest discovery point is that digital music as a whole remains a niche sector, except for massive YouTube use.

39% of agency employees claim mobile ad spend comes from new budgets

The research shows that the amount of people that feel they now have an above average understanding of mobile has increased by 28%, now at an all-time high of 64%. Nearly 40% of media agency employees claimed that mobile is now a regular part of client proposals and encouragingly nearly 20% said that it’s now a regular part of their business.

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Exaget Team
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