Exaget Week in Review: Importance of Radio Advertising

Exaget, Digital radio advertising, Internet radio streaming, Mobile advertising

Consumers are listening to more audio content than ever using an array of devices from computers to smart phones to connected stereos and cars, but radio advertising still only makes up a minuscule portion of digital ad dollars. Knowledge and updates are required for this to change and that’s what Exaget’s work is focused on via these articles.

Here’s this week’s round up:


The first paid radio commercial was developed in 1922 in U.S. and in 1973 in U.K. From the adverts played at that time it is clear that there is not much change in the dialogue delivery over the years as we still experience similar formats ads, but radio ads never lost their importance in the marketing world.


If you are contemplating using radio to deliver your advertising message, we’d like to help you make informed decisions. Here are some of the advantages for using this popular medium.


With more than 10 billion apps downloaded just last year, the mobile app is taking over. Now marketers are accessing the app marketplace with in-app ads, hoping to grab a piece of the mobile media pie. This info-graphics further explains in-app ad


In-app advertising is becoming increasingly more popular, important and it isn’t hard to see why. There are thousands of apps out there that are accessed by thousands of people every day. Apps have no age limit, so you can access your target audience any time, and any day.


These days every company needs to advertise its products and service to inform the customers, increase the sales, acquire market value, and gain reputation and name in the industry. Every business spends lot of money for advertising their products but the money spent will lead to success only when the best techniques of advertising are used. So here are five useful tips on how to advertise successfully.


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Exaget Team
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