Mobile advertising has been showing impressive growth rates and outstrips any other form of media in its growth rate. Studies show that the mobile advertising per user is still way below fixed internet advertising. That promises a continued strong growth rate in mobile advertising for some time to come.
That is not surprsiing as the adoption of mobiles and especially tablets for internet activities traditionally done on the PC is just taking off.
This week’s review provides an introduction to mobile advertsing and some interesting facts related to the same.
We revolutionise mobile advertising by providing a technology that delivers customized and targeted audio advertisements and other content to Internet radio listeners based on their location. We provide the service to broadcasters and advertisers to leverage the benefits that smart phone technology can deliver to their business.
Here’s this week’s round up:
What is mobile marketing and why does it matter ? (So So Much!)
Mobile marketing consists of advertisements that appear on mobile application, tablets, or other mobile devices. Mobile advertising formats, customization, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options.
Your business needs a mobile marketing strategy for the same reason that you need a computer and Wi-Fi access – read the full article here
Greater consumer transparency and control in mobile advertising
The US Digital Advertising Alliance (DAA) has published new guidance on how its self-regulatory principles for targeted advertising apply to mobile advertising, including cross-application, precise location and personal contact directory data. These guidelines are the result of many months of cross-industry work in the US, and they demonstrate businesses’ continued commitment to improving transparency and control in targeted advertising – read the full article here
Ethnic minorities: Britain’s vanguard online radio market
The summary of Ofcom’s new study on minorities and mobile phones reads as follows: ”Ethnic minority groups are more likely to have home broadband and a mobile phone, although they are less likely to watch TV and listen to the radio, compared to the British population as a whole.” But what the United Kingdom broadcast regulator report also shows is that these gadget loving minorities are more likely to listen to Internet radio than AM/FM streams – read the full article here
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