Exaget Week in Review: Digital Music Streaming Reports from IFPI, Nielsen, RAB & Country Music on Smartphones
The International Federation of Phonographic Industries (IFPI) released its summary of digital music usage and revenue for 2013.
According to the March Nielsen RADAR report network ads reach over 181 million every week.
UK country music fans are mainly using smart phones to access music from the genre because of a lack of home-grown radio stations playing it.
“Digital continues to gain momentum among advertisers looking to maximize their use of all Radio platforms.” – Erica Farber, President and CEO of RAB.
Here’s this week’s round up:
The IFPI is a global advocacy, lobbying, and industry-tracking organization headquartered in Europe, affiliating many national organization around the world are affiliated under its umbrella, including the Recording Industry Association of America (RIAA), the leading record-music industry voice in the U.S. “It is now clear that music streaming and subscription is a mainstream model for our business,” according to Frances Moore, Chief Executive of IFPI.
Nielsen measures 46 radio networks and concludes that more than 181 million Americans age 12 or older, about 68 percent of the population, heard a network radio commercial during an average week.
Research undertaken by the Country Music Association found 77% of followers listened to the music on smartphones, while 62% did so via a laptop and 57% via radio.
The Radio Advertising Bureau (RAB) released a 2013 revenue report for broadcast radio. By a wide margin, digital revenue led other income segments in year-over-year comparisons.
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