Exaget Week In Review: Digital Audio Exchange, Listening Figures & Mobile Advertising

Digital Audio Exchange,Listening Figures,Mobile Advertising

Global has launched the Digital Advertising Exchange (DAX), an advertising platform allowing media buyers access to brands across Global’s portfolio as well as brands from Bauer Media and services such as Spotify and Blinkbox.

Edison Research has released a summary of what it characterizes as a “groundbreaking” study of what American adults and teens listen to.

37.1 percent of consumers use smartphones and 19.4 percent use tablets when shopping locally, according to BIA/Kelsey‘s Consumer Commerce Monitor™

The proportion of UK social network users who will access their accounts via mobile phone will continue to increase substantially throughout eMarketer’s forecast period, rising from 75.3% in 2014 to 90.2% in 2018.

We look into the figures for the BBC and UK radio as a whole to discover exactly how much of their radio listening is to catch-up, listen-again, or podcasts.

Infographic: How consumers use their mobile to shop.

Here’s this week’s round up:


Global unites digital radio brands to launch Digital Audio Exchange advertising model

The exchange will give advertisers a single buying point across digital audio brands and according to Global’s managing director of commercial, Mike Gordon, solve a fragmentation problem in the digital audio advertising space.


Edison Research releases “Share of Ear” study: AM/FM at 52% of all listening sources

Share of Ear, it is a new research franchise for Edison, which earlier this year released the 22nd edition of its annual The Infinite Dial study.Share of Ear surveyed listening patterns across many sources of audio: AM/FM radio (which garnered more than half of reported listening), Owned Music (CDs downloaded music files, etc.), Internet Radio/Music (covering non-interactive services like Pandora and interactive services like Spotify), SiriusXM, TV Music Channels, Podcasts, and Other sources in a catch-all category.


Major Disconnect Between Consumers and SMBs When it Comes to Mobile Advertising

Thirty-three percent of tablet users and 40.3 percent of smartphone users use them once a day or more for shopping locally.


Marketers follow UK social networker’s migration to mobile

The new eMarketer report, ‘UK Social Networking Trends: Mobile Is Becoming the New Normal’ highlights the importance of mobile for to markers.


How much radio listening is on-demand in the UK?

RAJAR’s main survey measures live radio listening on any platform: but it doesn’t measure on-demand listening. However, RAJAR’s MIDAS 2014 survey does look into usage of podcasts and other listen-again services.


Savvy shopper: How is mobile changing the way we shop? (Infographic)

The digital world is revolutionising the way we consume the world around us, not least, commerce. Check out this Infographic from Part Select for an insight into how mobile is turning buyers into savvy shoppers.


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Exaget Team
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