British consumers average 43 hours a month online – 1 in every 12 waking minutes – and advertisers spent a record six-month figure of £3.04 billion to attract their attention, according to the latest Internet Advertising Bureau UK (IAB) Digital Adspend report, conducted by PwC, with UKOM-approved comScore consumer data.
Commercial Radio is 40 years old this week, and to celebrate, Radio Today will be publishing a special article each day from the people who have lived and worked through it – or at least the majority of it.
According to the MarketingSherpa 2012 Mobile Marketing Benchmark Report (free excerpt at that link), when asked, “Which mobile marketing tactic does your company use?” 64% of B2B companies listed mobile websites as their number one mobile marketing strategy in use. Moreover, when asked, “How important is mobile to your organizations growth in the next three years?” 52% of marketers considered mobile marketing very important to influence their company growth in the next three years.
Here’s this week’s round up:
UK digital adspend hits record 6 month high of £3bn
Advertisers spent a record six-month figure of £3.04 billion in the first half of 2013.
ILR at 40: Celebrating commercial radio
Commercial Radio is 40 years old this week, and to celebrate, we’ll be publishing a special article each day from the people who have lived and worked through it – or at least the majority of it.
Mobile Marketing: What 4 top B2B companies can teach us about mobile
We all are hearing time spent with mobile devices will surpass time spent with desktops. Well it has already began.
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