Exaget looks at this week’s top stories from the worlds of mobile, music streaming, radio and digital marketing.
Season’s greetings from Exaget. It’s been a busy one this week in the world of on demand audio. When people tend to think of online audio, they tend to think of music streaming services such as Spotify or Deezer. But equally well-established and fighting fiercely for ‘share of ear’ are on demand audio services including SoundCloud, Audioboom and Mixcloud. Each has sought to carve itself out a niche – Mixcloud specialise in DJ mixes and radio shows, Audioboom specialise in short form speech content and SoundCloud…well, SoundCloud seem to be positioning themselves as ‘YouTube for Audio’. There’s been a lot of movement in this sector of the digital audio market – in the last week and over the last twelve months. Here is a round up of the biggest news stories from the on demand digital audio sector at the moment:
SoundCloud are looking to maintain their position as the biggest players in the on demand audio market. They are hoping to broker a whopping $150 million funding deal, thereby valuing themselves at an astounding $1.2 billion. SoundCloud already has a well-established audience size, but with the extra cash they intend to develop new features and offer better support for musicians and DJs.
Elsewhere in the world of on-demand AudioBoom this week announced a partnership with American ad-repping firm AdLarge, who will gain exclusive representation of AudioBoom’s advertising opportunities in their fast-growing Trans- Atlantic market – already 30% of Audioboom’s audience is in the US.
And more Audioboom news….They’ve also signed a deal this week with Audible, the world’s biggest provider of spoken audio content. Listeners on Audioboom’s app will be able to hear samples of Audible’s bestselling books and new releases.
Everyone here at Exaget would like to wish Mixcloud a very happy birthday. And the London-based on demand music service are also celebrating over 6 million shows uploaded by a community of DJs, radio presenters, and curators, who are all 650,000 strong.
That’s all for this week’s instalment of Exaget’s Week in Review. I’ll be back just before the New Year, still stuffed with all that turkey no doubt!
Merry Christmas from all the team
If you are interested in becoming a broadcasting partner, or would like to know what our integrating technology can do for you, contact our Partnership Account Manager Matthew Layton – matthew.layton@exaget.com or +447533517396
If you are interested in advertising opportunities, please contact the CEO of Exaget, Shankar Meembat – shankar.meembat@exaget.com or +447411130680
Exaget Week in Review: On Demand Audio Special
Exaget looks at this week’s top stories from the worlds of mobile, music streaming, radio and digital marketing.
Season’s greetings from Exaget. It’s been a busy one this week in the world of on demand audio. When people tend to think of online audio, they tend to think of music streaming services such as Spotify or Deezer. But equally well-established and fighting fiercely for ‘share of ear’ are on demand audio services including SoundCloud, Audioboom and Mixcloud. Each has sought to carve itself out a niche – Mixcloud specialise in DJ mixes and radio shows, Audioboom specialise in short form speech content and SoundCloud…well, SoundCloud seem to be positioning themselves as ‘YouTube for Audio’. There’s been a lot of movement in this sector of the digital audio market – in the last week and over the last twelve months. Here is a round up of the biggest news stories from the on demand digital audio sector at the moment:
SoundCloud looking to raise $150 million – giving themselves a valuation of $1.2 billion
SoundCloud are looking to maintain their position as the biggest players in the on demand audio market. They are hoping to broker a whopping $150 million funding deal, thereby valuing themselves at an astounding $1.2 billion. SoundCloud already has a well-established audience size, but with the extra cash they intend to develop new features and offer better support for musicians and DJs.
AdLarge partners with AudioBoom as exclusive advertising rep for U.S audience
Elsewhere in the world of on-demand AudioBoom this week announced a partnership with American ad-repping firm AdLarge, who will gain exclusive representation of AudioBoom’s advertising opportunities in their fast-growing Trans- Atlantic market – already 30% of Audioboom’s audience is in the US.
Audioboom strikes content deal with Audible
And more Audioboom news….They’ve also signed a deal this week with Audible, the world’s biggest provider of spoken audio content. Listeners on Audioboom’s app will be able to hear samples of Audible’s bestselling books and new releases.
Mixcloud celebrates 5 years & 6 million uploads
Everyone here at Exaget would like to wish Mixcloud a very happy birthday. And the London-based on demand music service are also celebrating over 6 million shows uploaded by a community of DJs, radio presenters, and curators, who are all 650,000 strong.
That’s all for this week’s instalment of Exaget’s Week in Review. I’ll be back just before the New Year, still stuffed with all that turkey no doubt!
Merry Christmas from all the team
If you are interested in becoming a broadcasting partner, or would like to know what our integrating technology can do for you, contact our Partnership Account Manager Matthew Layton – matthew.layton@exaget.com or +447533517396
If you are interested in advertising opportunities, please contact the CEO of Exaget, Shankar Meembat – shankar.meembat@exaget.com or +447411130680