According to Christopher Glode, Mobile audio features within applications represent an enormous and largely unrealized opportunity for both mobile developers and their brand partners. With more than a million apps in the app stores, only a fraction offer premium audio experiences and even fewer incorporate audio mobile advertising.
At the recently concluded International Radio Forum (IRF 2013) at Zurich, James Cridland had a session on “How People Are Listening to Radio in Today’s Multiplatform World – and what your station needs to do about it.”
Here’s this week’s round up:
With the recent celebration of the success of Facebook Mobile News Feed Ads, much optimism has been spread recently about the opportunities for mobile publishers and developers to finally crawl their way out of the mobile advertising abyss.
“How People Are Listening to Radio in Today’s Multiplatform World – and what your station needs to do about it.” This is part I of a two part summary of Cridland’s session by The Indian Television Dot Com Pvt. Ltd. group South India Head Tarachand Wanvari. Excerpts:
Great reasons for you to make radio your medium of choice
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