Exaget Week in Review: Radiodays Europe, Trulia’s Mobile Audio Ad Campaign, Google Tests Desktop-to-Mobile Advertising,
Radiodays Europe kicked off this week at the Dublin Convention Center. The annual two days event started in 2010, and attracts radio professionals from around the world.
Larry Rosin, President of Edison Research, crossed the ocean with a message for the European radio industry
Real estate search site Trulia is making news this week by launching a $45-million ad campaign for its mobile app.
Google is testing a new advertising feature that bridges the gap between people who have visited brands’ websites via desktop with advertisements on their mobile devices, and vice-versa.
New York market radio advertising revenue U 3.2% so far.
Here’s this week’s round up:
Radiodays Europe kicks off two days of discussions about the present and future
The main keynote even of the first day was scheduled to feature Helen Boaden, director of the U.K.’s BBC Radio. The overall thrust of Boaden’s presentation was conveyed in its title: “Radio is in its greatest ever period of change.”
Edison Research to European radio: Don’t think you’re irreplaceable
Spotify and Deezer are popular on-demand services in Europe, but iTunes Radio (like Pandora, which offers no indication of a European expansion soon) is specifically Internet radio, not an interactive jukebox, and therefore presents more direct competition to terrestrial listening.
Trulia enlists streaming in its unprecedented advertising spend (AUDIO)
Streaming ads make perfect sense, as the call to action includes downloading the Trulia mobile app, and listening to Internet radio increasingly happens on phones.
Google Tests Desktop-to-Mobile Retargeting Ad Product
This comes at a time where Desktop search in the US is poised for a significant decline this year and paid clicks on Google shift toward mobile devices, according to a new eMarketer study.
AD REVENUE U 3.2 % SO FAR
New York market radio advertising revenues for January and February were up 3.26% over 2013, according to Miller Kaplan.
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Exaget Week in Review: Reach Radio Player, RadioDays, Radio Academy Awards, Nielsen Audio & Radio Revenue
April 3, 2014
Reach Radio Player Mobile App was launched by the Community Media Association in partnership with Exaget Ltd to serve the community radio sector with its very own mobile radio player, helping listeners to stay tuned in to their favourite community radio station wherever they are. Listeners are also able to connect, engage and share through Facebook, Twitter, SMS and email.
Between 23rd and 25th March 2014 the fourth annual Radiodays Europe conference, the biggest radio conference on the continent, was held in Dublin.
The nominations for the 32nd Radio Academy Awards, the UK’s most prestigious radio accolades, were announced yesterday via a webcast presented by Radio 2’s Jeremy Vine and Magic’s Angie Greaves.
US — Nielsen Catalina Solutions (NCS) has partnered with Nielsen Audio to produce a single source measurement tool for the radio industry.
BIA/Kelsey released its quarterly Investing in Radio Market Report, summarizing industry income for 2013 and identifying the 10 richest stations by revenue for the year.
Here’s this week’s round up:
REACH RADIO PLAYER
Reach Radio Player is a community internet radio app with a local focus. Listen to your favourite local radio stations direct on your mobile and discover what this great new app has in store for you!
Five themes from Radiodays 2014
As conference contributors, RadioCentre staff were part of the 1300 delegates attending the city’s Convention Centre on the banks of the River Liffey, and they’ve picked out five key themes that were running through many of the sessions, as presenters examined the challenges and opportunities for radio in the future.
Radio Academy Awards 2014 nominations revealed
The winners will be revealed at the Awards Ceremony on May 12 at London’s Grosvenor House Hotel, hosted by presenter Chris Evans.
NCS and Nielsen Audio link radio ads to retail sales
The Portable People Meter (PPM) from Nielsen Audio detects inaudible watermarks embedded in the audio portion of a broadcast programme or advert. The PPM tracks what station was heard at what time, and listener information for specific adverts is then linked to frequent shopper data in order to determine how ads have influenced sales.
Radio revenue steady in 2013; BIA/Kelsey breaks out top 10 earners
Overall radio revenue was flat at $14.3-billion in the 2012-2013 year-over-year comparison
If you found this week’s update interesting feel free to join our mailing list or donate a share, like or tweet. Subscribe to our newsletter to get our update into your mailbox. If you are a broadcaster, or advertiser and are interested in learning how targeted audio advertising can work for you get in touch.
Exaget Team
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