Exaget Week In Review: RAJAR Q1 2014, Mobile Advertising & Digital Listening
Radio stations across the UK calculated data released internally this week ahead of the embargo being lifted at midnight on RAJAR Q1 2014 data.
The times are a changin’ when it comes to SMB customer acquisition. Non-traditional options — including the use of social media, mobile targeting and promotional calls to action — provide opportunities for SMBs looking to take advantage of shifts in consumer behavior.
55% of Londoners listen to radio on a digital platform each week, and digital listening in London is now 44.1% of all radio listening hours, up 9% from 40.3% in Q1 2013.
Following quarterly listening figures for UK radio stations, Michael Williamson, the head of radio at Carat, gives his views on the five things you need to know about the numbers.
Revenue at UTV’s local radio stations grew in the first quarter of 2014 with an increase of 10%, compared with a market performance of around 3%.
Spotify: 10-million subscribers, 40-million active users, 56 countries
Here’s this week’s round up:
RAJAR Q1 2014 data released to stations
Details of which stations are up, down and staying the same will be public and graphs plus news will be online at RadioToday later.
DataSphere: Opportunity in Mobile Advertising for SMBs
The rise in mobile usage, in particular, has led to a major boost in SMBs’ use of geotargeting — and in the availability of geotargeted ad exchange inventory. Seventy percent of LocalSaver traffic is now lat/long enabled, says SVP Gary Cowan.
Analogue listening in London under 50%
Nationally, analogue radio’s listening share is now below 60%, at 57.8% of all listening hours. Digital’s share of listening is now 36.6% (up 7% year on year from 34.4%), and 51% of the UK tunes in via a digital platform each week, up 4% year on year.
Five things you need to know about yesterday’s Rajar results
Following yesterday’s quarterly listening figures for UK radio stations, Michael Williamson, the head of radio at Carat, gives his views on the five things you need to know about the numbers.
UTV’s local stations outperform market
talkSPORT’s revenue was up by 16% in the quarter, helped by the positive impact of the build up to the 2014 FIFA World Cup. Total local revenues were unchanged as a result of an anticipated decrease in revenues from digital multiplexes.
Spotify: 10-million subscribers, 40-million active users, 56 countries
It’s not every day (or week, or month, or quarter) that Spotify releases audience metrics. The company saves it up for big milestones. This week the company unleashed an important one: the on-demand music service has 10-million paying subscribers.
If you found this week’s update interesting feel free to join our mailing list or donate a share, like or tweet. Subscribe to our newsletter to get our update into your mailbox. If you are a broadcaster, or advertiser and are interested in learning how targeted audio advertising can work for you get in touch.
Exaget Week In Review: Radio Advertising & Digital Revenue, Internet-Connected Cars
May 29, 2014
Marketing Evolution CEO Rex Briggs pointed out LAST WEEK, great creative moves product, which means great creative should bring you more revenue
Two major disrupting forces are headed for the South African radio market that have the power to shake up the industry, just as online and blogging platforms have done to the print media.
The Radio Advertising Bureau (RAB) released its first-quarter revenue report for the radio industry.
The Internet is coming to your car. Later this year, General Motors will put Internet connectivity directly into its vehicles. It’s the largest auto company to do so.
22 articles about radio and the media, curated by James Cridland
Where is the AM/FM radio? Repeat — no AM/FM.
Here’s this week’s round up:
WRITE GREAT COMMERCIALS. HERE’S HOW
If there’s even the slightest chance, writing and producing better sounding spots gives an advertiser a better chance to succeed and gives radio a better chance to increase revenue, why isn’t this changing?
Grubstreet: Here come the radio disrupters, CliffCentral leading the pack
“People want great content, and we’ll give it to them. And advertisers can start accessing the richest, most tech-savvy audience there is.”
Digital sales keep radio revenue stable in Q1 (RAB)
“The double-digit gains in the Digital and Off-Air sectors this quarter highlight the growing interest among advertisers in utilizing Radio’s multiple facets,” said Erica Farber, RAB’s President and CEO.
For Automakers, Internet-Connected Cars Are A Balancing Act
GM is trying to keep up and is equipping its cars with data plans. (For the record, NPR — like other content providers — has made deals with GM and other carmakers to provide its content directly in cars.) It’s putting high-speed 4G data inside its cars, so that drivers can connect to, say, Pandora, look up restaurants or find gas stations directly in their cars without using any other device.
Links of interest for week ending 25 May 2014 – James Cridland
22 articles about radio and the media, curated by James Cridland
Where is the AM/FM radio in my new car? (Steve Goldstein)
I purchased a new GMC Acadia two weeks ago — and one week later, it’s already on a recall list … arrghhh. So that’s disturbing item number one. Now, number two: Where is the AM/FM radio? Repeat — no AM/FM.
If you found this week’s update interesting feel free to join our mailing list or donate a share, like or tweet. Subscribe to our newsletter to get our update into your mailbox. If you are a broadcaster, or advertiser and are interested in learning how targeted audio advertising can work for you get in touch.
Exaget Team
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