Exaget Week In Review: Mobile Advertising & Digital Audio Exchange
At RAIN Summit West in April, keynoter Jason Calacanis caused a stir when he held up a phone and chanted, “Mobile is the only thing that matters, mobile is the only thing that matters.” Mobile ad spending is set to blow past newspapers, magazines and radio this year for the first time in the US, according to a report from eMarketer.
Can Global’s new radio advertising platform transform the opportunities available to brands within digital streaming? Jane Power, head of radio at the7stars, investigates.
Mobile adspend in the UK is expected to double to £2bn this year, according to research from eMarketer.
The rise of smartphones and tablets is attracting advertising dollars with the promise of precisely targeting consumers on what are becoming the primary means of communication and managing lives, but advertisers still have a lot to learn. Here’s what you need to know
The third annual study of the UK’s top 20 retailers, EPiServer’s Mobile Commerce 2014, has revealed that many retailers are struggling to deliver the sophisticated and friction-free mobile commerce experience that consumers now expect, reflected by an average score of 47%, compared to 55% in 2013.
Here’s this week’s round up:
Mobile advertising will surpass radio and print this year
An echo of that prediction can be seen in new research from eMarketer, which proclaims that a shift to mobile helps define the largest growth in total media ad spending since 2004. Total media spending will reach $180-billion in 2014, according to the research projection — that’s a 5.3% boost from 2013. Vigorous continued growth is predicted through 2018, when the total is $220-billion.
Is Digital Audio Exchange a game-changer for radio?
June saw the launch of Digital Audio Exchange (dax), a new advertising platform that is set to transform the ad opportunities available to brands within digital streaming.
UK mobile adspend £2bn in 2014
EMarketers forecast further predicts that mobile adspend will represent 39.1% of total adspend by 2018.
INSIGHT: Why Advertisers Still Have A Lot To Learn About Mobile
Mobile ad spending is set to blow past newspapers, magazines and radio this year for the first time in the US, according to a report from eMarketer. Mobile is king because consumers are increasingly attached to their devices.
UK retailers struggling to meet consumers’ mobile demands
The criteria for the report were updated for 2014 to reflect the evolving demands of multiple device-owning, connected consumers, who expect to be able to contact retailers and buy products and services on desktop, tablet and smartphone, via social media, email, chat, phone and in person.
If you found this week’s update interesting feel free to join our mailing list or donate a share, like or tweet. Subscribe to our newsletter to get our update into your mailbox. If you are a broadcaster, or advertiser and are interested in learning how targeted audio advertising can work for you get in touch.
Exaget Week in Review: RAIN Summit, IAB Audit & More
October 1, 2014
Welcome back to Exaget’s Week in Review. We’ve taken a short break over the past couple of weeks but we’re now back in swing of things and looking forward to keeping you up-to-date.
In the Exaget Week in Review we look at interesting, informative and educational content from our industries. If you ever have any suggestions about Exaget, the article or anything else, don’t hesitate to get in contact with us.
Here is this week’s round up:
RAIN Summit Europe
The Radio and Internet News (RAIN) will be hosting the RAIN Summit Europe on Tuesday 4th November 2014 featuring RAIN News Founder Kurt Hanson and CEO Jennifer Lane. Also speaking will be Exaget CEO Shankar Meembat. Focused around the digital audio industry, this event is the largest meetup of internet radio and online audio professionals.
76% of top tech & telco brands have mobile optimised site
Research released by the IAB UK reveals that 76% of the top 50 UK technology and telecoms brands have a mobile optimised site, however 6% have no mobile presence whatsoever.
Powerhouse growth of streaming revenue in 2014; music sales in double-digit slide (RIAA)
America’s RIAA reports great news about the growth of streaming media in the US. At the top line, a decrease of 4.9% in overall revenue. Income for the first six months of the year totalled $3.2 billion, compared with $3.4 billion in the same period of 2013.
Interesting Article on the role Commercial Radio Stations play in their local Community
“Without the benefit of the licence fee or public subsidy, commercial stations broadcast on average 10 hours 21 minutes of public service content each week, that’s 3,000 hours a week. The return on investment for advertisers is £7.70 for every £1 invested. The sector raises over £18m a year for charity. Commercial radio stations are at the heart of their communities, in every format imaginable. These facts alone should persuade anyone that some perceptions about commercial radio lag a little behind the reality.”
Grooveshark Guilt of Massive Copyright Infringement
The US District Court in Manhattan has found Grooveshark of massive copyright infringement. Grooveshark CEO & CTO will face the heaviest charges which have yet to be determined. Employees who didn’t cooperate were often faced by penalties.
If you found this week’s update interesting feel free to join our mailing list or donate a share, like or tweet. Subscribe to our newsletter to get our update into your mailbox. If you are a broadcaster, or advertiser and are interested in learning how targeted audio advertising can work for you get in touch.
Exaget Team
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