Exaget Week in Review: Internet radio streaming the new platform for mobile advertising
According to Rebecca Borison, In stream audio advertisements on internet radio streaming and other such mobile applications are more preferred by the users as it does not affect the device small screen since they are purely audio, also these ads are preferred by the advertisers since it gives a guaranteed impression unlike the display ads.
A new Forrester Research reports “in-stream audio” as a powerful yet under-utilized advertising medium and encourages marketers and advertisers to take advantage of the “unique user experience, targeted reach, and guaranteed impressions” that services like Internet radio afford.
Here at Exaget we enable broadcasters to monetize their digital mobile audience through our clever new ad insertion technology. Offering advertisers highly targeted campaigns.
Here’s this week’s round up:
In-stream audio advertising an untapped marketing opportunity
With many music-streaming services following freemium and ad-supported models, and the majority of adults unwilling to pay to access these services, marketers would be wise to take advantage of this market, according to a report by Forrester Research. – read the full article here
Music goes mobile as more smart-phones users stream songs
Over 99% of mobile music listeners tune in on smart-phones. In U.S. alone 70 million people regularly stream music through their phones and this number is expected to grow exponentially by 2015. – read the full article here
Mobile ads favour coexistence, not disruption
People look at their mobile phones an average of 150 times a day, according to several studies. These kind of statistics have encouraged major companies like Facebook, google, Pandora to move to mobile and build a strong advertising business on it – read the full article here
If you found this week’s update interesting feel free join our mailing list or donate a share, like or tweet. If you are a broadcaster, or advertiser and are interested in learning how targeted audio advertising can work for you get in touch.
Exaget Team
@Exaget
Exaget Week in Review:Revenue growth from Digital Radio Advertising
August 22, 2013
Here at Exaget we are bringing the power of digital marketing to radio advertising. Namely the ability to measure, make individual and modify audio Ads close to real time.
One question that we are often asked is whether advertising itself is relevant, given most people do not want advertising. Rather than answer it ourselves, we would like to point out to the results of a Forrestor study in our first article of the week-in-review.
Fred Jacobs in his latest Blog mentioned that, Some of radio’s biggest fans are accessing station content from computers, smartphones, and tablets – a trend that will only grow over time. Secondly, radio needs to fully embrace the streaming platform as digital competitors actively seek out touch points, outlets, and channels. And finally, there’s this issue of the Three M’s – the need to more accurately measure AM/FM streaming, merge it with usage data from broadcast radio in a format that is acceptable to agencies and buyers, and then monetize these bigger numbers.
The change occuring in Radio listening habits also seem to be showing up in the advertising growth numbers as i reflected in the RAB’s recent report on the growth in Digital radio advertising.
Here’s this week’s round up:
In-stream Audio advertising set to grow
Consumers are becoming more comfortable with the idea of Online music streaming. However, few music lovers feel they can justify the expense of an ad-free subscription to their favourite service. This situation makes the format attractive to advertisers – read the full article here
Not So Gently Down The Stream
One of the hot topics in radio for several years but reaching a fascinating apex at this point in time revolves around streaming and whether stations are getting proper credit and compensation for their audience usage numbers – read the full article here
Radio Advertising Bureau (RAB) releases radio’s second quarter 2013 revenue
Radio’s Second Quarter 2013 revenue registered “no change from 2012, at $4.66B. First-Half comps were similarly flat, at $8.44B. Digital provided a bright note, up 16% for the Quarter and 13% for the Half. Network was down 4% for both periods – read the full article here
If you found this week’s update interesting feel free join our mailing list or donate a share, like or tweet. Subscribe to our newsletter to get your update into your mailbox. If you are a broadcaster, or advertiser and are interested in learning how targeted audio advertising can work for you get in touch.
Exaget Team
@Exaget