Exaget Week in Review: Internet radio and Digital listening surveys and Mobile advertising.
Internet radio going main stream. Edison study found that for the first time a majority of Web users — 53%, to be precise — listen to Internet radio outlets, including personalized streaming, live online audio and music on-demand. More than 80% of smartphone owners said they listen to some kind of Internet radio on their mobile gadgets.
The share of digital listening accounted for by online and ‘apps’ grew by 1.6 percentage points to 14.9%, while the proportion accounted for by digital TV fell slightly (down by 0.6 percentage points) to 15% year on year.
In western Europe, mobile internet ad spending as a percentage of total digital ad spend has grown from 3.3% in 2011 to 12.6% in 2013, and that proportion is predicted to grow to 20.4% in 2014. A large part of the challenge has been one of the technologies used to serve ads.
Here at Exaget we have developed a range of services to enable broadcasters to monetize their online audience with our smart new ad insertion technology. We have taken a mobile first, client based solution offering the broadcaster ease of integration, low investment and high scalability.
Here’s this week’s round up:
Internet radio services becoming more mainstream, survey says
Internet radio’s drumbeat is getting louder. More than half of Americans who go online listen to Internet radio services, and consumers who use them are using them more often, indicating the industry has become increasingly mainstream, according to a new study by Edison Research – read the full article here.
Ofcom publishes Digital Radio Report 2013
Ofcom has published its Digital Radio Report for 2013. As part of its Digital Radio Action Plan, the Government asked Ofcom to report annually on the availability and take-up of digital radio services – read the full article here
Mobile advertising is evolving, but there’s more to be done
Mobile is no longer a future challenge; it is here and now, and you cannot help feeling that we simply aren’t prepared. But things are moving rapidly – they have to – with both ad platforms and advertisers taking mobile very seriously – read the full article here
If you found this week’s update interesting feel free to join our mailing list or donate a share, like or tweet. Subscribe to our newsletter to get our update into your mailbox. If you are a broadcaster, or advertiser and are interested in learning how targeted audio advertising can work for you get in touch.
Exaget Team
Twitter – @Exaget
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Exaget Week in Review: Internet radio listening and Mobile advertising
October 4, 2013
Larry Rosin authored a new Edison Research package titled “The New MainStream,” a study of Internet radio listening. The survey was presented at Advertising Week conference in New York, in collaboration with the Streaming Audio Task Force. RAIN spoke with Larry Rosin about the study’s genesis and reception, the impact of Internet radio on AM/FM listening, the variety of user preferences, and, unexpectedly, 1970s research that led to the introduction of cable television in the U.K.
The Interactive Advertising Bureau (IAB) in conjunction with Ovum released their report ‘Marketer Perceptions of Mobile Advertising – 2013‘ last week and the future looks strong for mobile although significant challenges are in play.
“Mobile first.” That phrase is increasingly shaping marketing decisions, and for good reason. In 2012, $10 billion in sales were made through mobile channels. That’s expected to rise to $30 billion by 2016. In addition, 55 percent of smartphone owners use their smart phones to research purchases. Those numbers have mobile advertisers salivating. But they need to focus on real opportunities and not false hopes.
Exaget allows the specific targeting of highly relevant digital audio ads via in-stream ad insertion technology offering higher response rates and a stronger return on investment.
Here’s this week’s round up:
RAIN Interviews Larry Rosin and Steven Kritzman about Internet radio study
RAIN: It seems that choice is a thread that runs through many of the survey responses. Choice of stations, choice of tracks, etc. Are choice and customization the main differentiators of Internet radio?
LR: They are slightly different things, but yes…
Here are excerpts of the conversation.
IAB Reports Bright Future for Mobile Advertising But Challenges Remain:
Mobile advertising is well on its way to being an automatic part of the marketing conversation for most companies. The evidence of how many people have devices and are somewhat married to them is enough to make any marketer giddy with wireless excitement….read the full article here
Cracking the Mobile Advertising Code
While consumers are spending more time on their smartphones, recent research reveals that the vast majority of this usage — as much as 76 percent — is on mobile apps….read the full article here
If you found this week’s update interesting feel free to join our mailing list or donate a share, like or tweet. Subscribe to our newsletter to get our update into your mailbox. If you are a broadcaster, or advertiser and are interested in learning how targeted audio advertising can work for you get in touch.
Exaget Team
Twitter – @Exaget
Facebook – Exaget