Larry Rosin authored a new Edison Research package titled “The New MainStream,” a study of Internet radio listening. The survey was presented at Advertising Week conference in New York, in collaboration with the Streaming Audio Task Force. RAIN spoke with Larry Rosin about the study’s genesis and reception, the impact of Internet radio on AM/FM listening, the variety of user preferences, and, unexpectedly, 1970s research that led to the introduction of cable television in the U.K.
The Interactive Advertising Bureau (IAB) in conjunction with Ovum released their report ‘Marketer Perceptions of Mobile Advertising – 2013‘ last week and the future looks strong for mobile although significant challenges are in play.
“Mobile first.” That phrase is increasingly shaping marketing decisions, and for good reason. In 2012, $10 billion in sales were made through mobile channels. That’s expected to rise to $30 billion by 2016. In addition, 55 percent of smartphone owners use their smart phones to research purchases. Those numbers have mobile advertisers salivating. But they need to focus on real opportunities and not false hopes.
Exaget allows the specific targeting of highly relevant digital audio ads via in-stream ad insertion technology offering higher response rates and a stronger return on investment.
Here’s this week’s round up:
RAIN Interviews Larry Rosin and Steven Kritzman about Internet radio study
RAIN: It seems that choice is a thread that runs through many of the survey responses. Choice of stations, choice of tracks, etc. Are choice and customization the main differentiators of Internet radio?
LR: They are slightly different things, but yes…
IAB Reports Bright Future for Mobile Advertising But Challenges Remain:
Mobile advertising is well on its way to being an automatic part of the marketing conversation for most companies. The evidence of how many people have devices and are somewhat married to them is enough to make any marketer giddy with wireless excitement….read the full article here
Cracking the Mobile Advertising Code
While consumers are spending more time on their smartphones, recent research reveals that the vast majority of this usage — as much as 76 percent — is on mobile apps….read the full article here
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