Exaget Week in Review: Internet Listening, Streaming Audio and Mobile Ad Spend
Internet listening reached all-time highs in October, according to data released by Triton Digital in its Webcast Metrics Top 20 Ranker. The cumulative number of AAS was 2,205,211 for domestic listening from 6:00am to 12:00am, Monday through Sunday. Top-line listening growth represents a 5% percent gain from the previous month.
Internet radio and streaming audio have inched toward mainstream use, but still lag other media consumption types. A new study from MIDiA Consulting (Media Insights & Decisions in Action) seeks to discover why — while profiling digital music users generally.
IAB research reveals that nearly 39% of respondents claimed that new budgets are being allocated for mobile ad spend, whilst mobile privacy and brand safety remain top challenges for UK media agencies.
Here’s this week’s round up:
Internet listening breaks records in October
Within the ranking, the best nominal month-over-month success belonged to market leader Pandora, which dramatically led the top-20 field by gaining over 85,000 average active sessions. In percentage terms the monthly top-gainer was Cox Radio, which grew active sessions by 25 percent. The largest monthly drop-off is attributed to EMF, whose October metrics tracked at 89% of September.
MIDiA study analyzes why streaming audio is still niche
Titled Decoding the Digital Music Consumer and sharply written by MIDiA founder Mark Mulligan, the survey is U.K.-centric, with a sample size of 1,000 respondents. The broadest discovery point is that digital music as a whole remains a niche sector, except for massive YouTube use.
39% of agency employees claim mobile ad spend comes from new budgets
The research shows that the amount of people that feel they now have an above average understanding of mobile has increased by 28%, now at an all-time high of 64%. Nearly 40% of media agency employees claimed that mobile is now a regular part of client proposals and encouragingly nearly 20% said that it’s now a regular part of their business.
If you found this week’s update interesting feel free to join our mailing list or donate a share, like or tweet. Subscribe to our newsletter to get our update into your mailbox. If you are a broadcaster, or advertiser and are interested in learning how targeted audio advertising can work for you get in touch.
Exaget Team
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Exaget Week in Review: 2014 Prediction, Listening Trends & Figures
January 10, 2014
Internet radio advertising grabbed new interest in 2013, and is a significant area of interest for our guest soothsayers. From spot loads to pre-rolls to CPMs, 2014 could be a year of change and new ways to monetize audio.
MediaVest and Clear Channel Media + Entertainment have revealed the results of a joint national study looks into why, when and how consumers use particular audio platforms.
David Bakula, SVP of Industry Insights at Nielsen, notes interestingly that 118-billion streams “is the approximate revenue equivalent of 59 million albums purchased,” and that changes in consumer behaviour around music have an aspect of growth. “The industry remains vibrant as consumption continues to change and expand.”
Here’s this week’s round up:
2014 Predictions :
One easy prediction is this: 2014 will be an eventful year for all stakeholders in broadcast and Internet radio. RAIN is pleased to present predictions from thought-leading guest futurists on topics such as: Advertising,Competition, Innovation and Licensing.
Clear Channel & MediaVest Reveal Audio Study Results:
The study, which surveyed thousands of audio listeners who use one or more of the following audio sources: personal music collections (CDs, iTunes downloads), broadcast radio, streaming AM/FM radio, custom online playlists, satellite radio, online music videos and digital music channels on TV; shows that consumers recognize unique and important benefits for each audio platform, and will choose each based on the time of day and situational needs. In addition the research shows that because of the use of alternate audio devices, time spent across audio platforms continues to increase and growth in audio is predominantly additive.
Streaming music listening rose by 32% in 2013 (Nielsen):
press release from Nielsen reveals that the trendline of streaming music consumption moved in opposition to the download metric. Nielsen reports that 118-billion streams were served in 2013 on a slate of measured platforms, representing a 32 percent year-over-year rise in that mode of listening.
If you found this week’s update interesting feel free to join our mailing list or donate a share, like or tweet. Subscribe to our newsletter to get our update into your mailbox. If you are a broadcaster, or advertiser and are interested in learning how targeted audio advertising can work for you get in touch.
Exaget Team
Twitter – @Exaget
Facebook – Exaget