Exaget Week in Review: Exaget’s Success, Audience Metrics, Streaming Growth by Mobile, Mobile Ad Attribution
Exaget was ranked first by the participants amongst the start-ups pitching at an event held at the British Embassy in Helsinki on the 12th of February 2013. Exaget is also proud to have been selected by Forum Virium, Helsinki to be amongst top 15 awesome mobile Start-ups from Helsinki in MWC Barcelona.
Market-leading Internet radio service Pandora released its monthly audience metrics for January. As part of its monthly Top 20 Ranker of streaming listenership, Triton Digital‘s December report, released on Tuesday, included a 2013 summary.
BIA/Kelsey Report: Mobile Ad Attribution covers one of the hottest topics in tech. & media is the quickly evolving state of mobile advertising. Meanwhile, some of mobile’s early promises include high intent users, and more track-able advertising.
Here’s this week’s round up:
Pocket Venture Exaget’s Success
Smarter & faster crowd funding that simply works. While raising crowd sourced finance is the core function of PocketVenture, it goes a lot further, helping you obtain crowd feedback, leverage your pre-sale attempts and also actively communicate with the crowd investing community, giving you a full-fledged, potent platform to give your business idea the finances it needs to become reality, quickly and efficiently.
Exaget Invited to Forum Virium Event
Companies from Helsinki are invited to Barcelona at 4YFN – 4 Years From Now – a satellite event to the Mobile World Congress from 24th to 27th of February.
Pandora releases January audience metrics
The active listeners number landed at 73.4-million in January 2014, a 12% gain from January 2013. Listener hours increased 13% (to 1.58-billion). Share of total U.S. radio listening was calculated at 8.6%, a year-over-year gain of 7.7%.
Triton 2013 Year in Review: double-digit streaming growth driven by mobile
Stream listening reached all-time highs in 2013, through the lens of Average Active Sessions (AAS). Measuring domestic streams daytime hours (6am – 7pm) of weekdays, Triton reports a 21% year-over-year rise, and a 297% five-year gain. Expanding the view to global streams for all days, 2013 scored a 19% increase in listenership over 2012.
Free BIA/Kelsey Report: Mobile Ad Attribution
One of the hottest topics in tech. & media is the quickly evolving state of mobile advertising. Meanwhile, some of mobile’s early promises include high intent users, and more track-able advertising..The latter is where things are really getting interesting. And we’re seeing the collision of big data and mobile yield lots of interesting ways to measure ad campaign effectiveness. That’s where the art of attribution comes in.
If you found this week’s update interesting feel free to join our mailing list or donate a share, like or tweet. Subscribe to our newsletter to get our update into your mailbox. If you are a broadcaster, or advertiser and are interested in learning how targeted audio advertising can work for you get in touch.
Exaget Week in Review: Study on Online Listening, RAJAR Local Radio Round-Up, Nielsen Audio Report, IAB Digital Audio Agency Day
February 20, 2014
A new research report from eMarketer projects U.S. online listening to grow incrementally through to 2018, from 148-million listeners in 2013 to 183-million listeners in 2018.
JACK fm Swindon has recorded a 345% increase in reach year on year, making the former Brunel FM station another success story for Celador.
The first edition Nielsen‘s quarterly State of the Media: Audio Today 2014 report is out.
IAB held its Digital Audio Agency Day on Wednesday morning, preceding RAIN Summit NYC. Attendees filled The Greene Center in downtown Manhattan to hear research, panel sessions, and a keynote from RAIN’s Kurt Hanson.
Here’s this week’s round up:
New study projects growth of on-line listening
eMarketer cites a parallel report from AccuStream which predicts growth in listening hours, in addition to eMarketer’s projection of expanded reach. eMarketer characterizes the audience as “mass market” now, totaling over half the U.S. population, and two-thirds of the online U.S. population.
RAJAR: local radio round-up Q4 2013
Rajar’s latest local radio round up confirms overall increase in reach of local radios. The JACK format is doing well elsewhere too. A small rise in Oxfordshire this quarter and a big jump from 11% reach to 17% reach year on year. It’s the same at JACK South Coast, now on 14% compared with 7% two years ago as The Coast. Jack Bristol posted its highest ever hours and market share too.
Nielsen audio report focuses on radio’s reach
Although the report’s title refers to the general term “audio,” and the subtitle is “How America Listens,” the study is only about radio’s reach and radio’s listener behavior. As such, it provides an uplift for the radio industry.
IAB Digital Audio Agency Day: wrap-up and video
The event was constructed by the IAB’s Digital Audio Committee, co-chaired by Mike Agovino (Triton Digital) and Doug Sterne (Pandora). The stage host was Leigh Feirrera, Director of Industry Initiatives at IAB who oversees the Digital Audio Committee.
If you found this week’s update interesting feel free to join our mailing list or donate a share, like or tweet. Subscribe to our newsletter to get our update into your mailbox. If you are a broadcaster, or advertiser and are interested in learning how targeted audio advertising can work for you get in touch.
Exaget Team
Twitter – @Exaget
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