Exaget Week in Review: Study on Online Listening, RAJAR Local Radio Round-Up, Nielsen Audio Report, IAB Digital Audio Agency Day
A new research report from eMarketer projects U.S. online listening to grow incrementally through to 2018, from 148-million listeners in 2013 to 183-million listeners in 2018.
JACK fm Swindon has recorded a 345% increase in reach year on year, making the former Brunel FM station another success story for Celador.
The first edition Nielsen‘s quarterly State of the Media: Audio Today 2014 report is out.
IAB held its Digital Audio Agency Day on Wednesday morning, preceding RAIN Summit NYC. Attendees filled The Greene Center in downtown Manhattan to hear research, panel sessions, and a keynote from RAIN’s Kurt Hanson.
Here’s this week’s round up:
eMarketer cites a parallel report from AccuStream which predicts growth in listening hours, in addition to eMarketer’s projection of expanded reach. eMarketer characterizes the audience as “mass market” now, totaling over half the U.S. population, and two-thirds of the online U.S. population.
Rajar’s latest local radio round up confirms overall increase in reach of local radios. The JACK format is doing well elsewhere too. A small rise in Oxfordshire this quarter and a big jump from 11% reach to 17% reach year on year. It’s the same at JACK South Coast, now on 14% compared with 7% two years ago as The Coast. Jack Bristol posted its highest ever hours and market share too.
Although the report’s title refers to the general term “audio,” and the subtitle is “How America Listens,” the study is only about radio’s reach and radio’s listener behavior. As such, it provides an uplift for the radio industry.
The event was constructed by the IAB’s Digital Audio Committee, co-chaired by Mike Agovino (Triton Digital) and Doug Sterne (Pandora). The stage host was Leigh Feirrera, Director of Industry Initiatives at IAB who oversees the Digital Audio Committee.
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