Week in Review – June Week 1
Highlights of this week include new data from research firm Zenith and why radio is still king of all media. Furthermore, we look into what type of podcast listeners consume what products. This Week in Review ends on a story about someone who wins a radio competition 34 years after entering – highlighting the power and influence of radio.
People Consumed More Media Than Ever Last Year
According to data released by research firm Zenith, people consumed more media than ever in 2016. Globally, individuals on average spent 456.1 minutes each day consuming media last year; however in 2017, it’s expected to decline slightly to 455.8 minutes, suggesting we have reached peak media. According to Jonathan Barnard, head of forecasting at Zenith, mobile internet is what drove our overall media consumption. He states this is because mobile turned “what used to be non-media activity (talking to friends and family) to media activity (social media)”.
Radio Crowned King of All Media
At the final session of Media360, the annual industry-led gathering of media professionals, radio was named the channel most capable of building and amplifying brand fame, beating TV. Lucy Barrett, Radiocentre’s Client Director, discussed how radio enables advertisers to “break the fourth wall” with branded content. Barrett picked up 35% of the votes in the Media Challenge, a seven-way contest in which representatives from TV, radio, out of home, social, mobile, cinema and press battled to impress attendees. She finished just ahead of Chris Goldson, ITV’s Director of Creative Works and Commercial Marketing, who took 33% of the total.
AudioBoom and Edison Research Uncover Major Lifestyle Groups for Podcast Listeners
AudioBoom teamed with Edison Research to investigate podcast listening; aiming to uncover audience characteristic which could be useful to podcast advertisers. The results of the survey showed that 65% of U.S. podcast listeners are likely or very likely to learn more about a company they hear about on a show. Additionally, 64% said they purchased a product or service based on mentions in a podcast.
Woman Wins Radio Competition Decades After Entering
A woman who entered a radio competition 34 years ago has finally received her prize. Robyn Auld purchased a carton of Browned Dairy chocolate milk in 1983 to enter 96fm Stereo’s competition to win a complete set of the top 96 albums of all time. What Robyn didn’t know was that her entry never made it to the station. But, after 34 years, Robyn’s competition entry was finally delivered to the radio station. The entry was handed in to 96FM’s host who launched a campaign to “Find Robyn”. Their campaign was successful and Robyn finally received her prize.
Week in Review – June Week 2
June 12, 2017
This Week in Review shows the serious changes that radio must make on social media in order to keep listeners. Furthermore, we take a look at how Apple will start competing with Amazon Echo and Google Home and we finally see the end of SiriusXM and Pandora’s on-again, off-again deal!
SiriusXM Invest $480 Million in Pandora
Pandora announced on Friday morning that it had secured a $480 million investment from SiriusXM and agreed to sell its ticketing unit Ticketfly to put an end to speculations about an outright sale of the company. The cash purchase of Pandora stock will give SiriusXM a 19% stake in Pandora, which has been on the block for some time. The deal includes a curb to stop SiriusXM’s ability to take over the entire company.
Apple Unveils HomePod Smart Speaker
Apple announced at its annual worldwide developer conference that they will be launching a smart home speaker called HomePod in December 2017. The smart speaker will compete with the Amazon Echo an Google Home devices. The 7in device comes in white and “space grey” and has been designed as a “breakthrough home speaker”.
Survey Suggest Radio Must Engage Better Through Social
A new study from Sprout Social breaks down industries by various social media measures and makes clear that consumers want media and entertainment brands, such as radio, to exude personality on social sites. The report shows that for most consumers, humour, honesty, friendliness and helpfulness are each desirable attributes. Sprout stresses that despite clever content, the act of connecting and responding is “easier and perhaps even more appreciated.”
Mexico is First Country to Require FM Chip Activation
Mexico’s Federal Telecommunications institute has approved a new rule requiring smartphone manufacturers to activate the FM chip embedded in all modern mobile devices. The move comes after months of pressure from the National Chamber of Radio and Television Industry and makes Mexico the first ever country to enact such legislation.