This Week in Review shows the serious changes that radio must make on social media in order to keep listeners. Furthermore, we take a look at how Apple will start competing with Amazon Echo and Google Home and we finally see the end of SiriusXM and Pandora’s on-again, off-again deal!
Pandora announced on Friday morning that it had secured a $480 million investment from SiriusXM and agreed to sell its ticketing unit Ticketfly to put an end to speculations about an outright sale of the company. The cash purchase of Pandora stock will give SiriusXM a 19% stake in Pandora, which has been on the block for some time. The deal includes a curb to stop SiriusXM’s ability to take over the entire company.
Apple announced at its annual worldwide developer conference that they will be launching a smart home speaker called HomePod in December 2017. The smart speaker will compete with the Amazon Echo an Google Home devices. The 7in device comes in white and “space grey” and has been designed as a “breakthrough home speaker”.
A new study from Sprout Social breaks down industries by various social media measures and makes clear that consumers want media and entertainment brands, such as radio, to exude personality on social sites. The report shows that for most consumers, humour, honesty, friendliness and helpfulness are each desirable attributes. Sprout stresses that despite clever content, the act of connecting and responding is “easier and perhaps even more appreciated.”
Mexico’s Federal Telecommunications institute has approved a new rule requiring smartphone manufacturers to activate the FM chip embedded in all modern mobile devices. The move comes after months of pressure from the National Chamber of Radio and Television Industry and makes Mexico the first ever country to enact such legislation.