Get the Midas touch for your radio advertising
The numbers say it all. The number of users listening to radio, via broadcast radio as well as online radio, continues to increase. According to RAJAR, the official body responsible for measuring radio audiences in the UK, eighty nine percent (89%) of the population tunes into radio every week. Technological advances in smartphones, with support for radio, also indicate the increasing preference for radio.
The question, however, remains – how can such a powerful medium with visibly large audience be leveraged with the right marketing model to increase business benefits for business enterprises? Are business owners convinced of the ROI that radio can give them?
Below is a summarized case study of how an organization increased sales by shifting its advertising budget from TV to radio advertising. (The original case study can be found here).
Midas, an automotive service provider, faced challenges in marketing their services through TV, as they believed they had a geographic limitation. Their competitive prices varied from one geographic location to another, depending on the availability of products and overhead costs. For example, during the winter season, the special discounts and attractive pricing seemed to have a different appeal in relatively warmer places as opposed to places where car owners were braving ice and snow.
As first step, Midas provided broadcasters with different creative material that could be used across various geographical locations. And the result? Midas franchisees experienced double-digit increases in customer visits, and sales have increased ever since.
If you feel that your customers may respond positively to the right messages, with personalized content, check out Exaget. Our Exaget technology delivers targeted radio advertising to your listeners based on their interests and locations. Get in touch to know more!
The Importance of In-App Advertising
September 4, 2013
In-app advertising is becoming increasingly more popular and it isn’t hard to see why. There are thousands of apps out there that are accessed by thousands of people every day. Apps have no age limit, so you can access your target audience any time, and any day.
In-app Advertising & Amazon’s Advances
In the world of in-app advertising Amazon has recently increased its mobile app presence. In fact they are actually offering an incentive to mobile developers to carry their advertisements within their on-screen applications. This is due to the recent increase in mobile platform online shopping. Mobile devices of all models and makes have become the platform of choice for consumers wishing to purchase products. It is interesting to note that app owners can actually earn commission from Amazon when users buy promoted products through their app.
Is Amazon Actually Behind the Times?
It could be argued that Amazon have actually taken an awful long time to take advantage of this advertising platform, as website owners have in fact been able to earn money by posting Amazon product advertisements for around a decade. The process itself actually applies the same concept, but to an app instead of a website.
Mobile Marketing Success
In-app advertising could make all the difference to your business, as smart phones and tablets now account for around a quarter of traffic for marketing campaigns. This has increased significantly in less than two years. For the full statistics, visit the Econsultancy website. Today, just having traditional forms of marketing or advertising isn’t going to be the best strategy for your business, you need to combine both of these techniques; and you simply must have some form of online presence.
In-app Advertising Keeps You Relevant
In business it is incredibly important to stay ahead of the game when it comes to technology. Most consumers for any business will have a smart phone, and with a smart phone comes apps. So, in order to stay relevant to your consumers you need to take advantage of in-app advertising.
At Exaget we endeavour to stay as relevant and up-to-date with technology advances as possible. This is why we developed a specialist Application Programming Interface technology that delivers customised and consumer targeted online radio advertising. Please do not hesitate to contact us for any further information, and we will be pleased to assist you.