Blog
Interview with Matthew Layton: Broadcast Partnership Account Manager
Today we interview Matthew Layton, Exaget’s Broadcast Partnership Account Manager. After graduating from the University of Cambridge Matthew worked in a wide range of roles within the radio & broadcast industry. In his spare time he runs ZoneOneRadio. Why did you choose to work in a startup? I didn’t really choose to work in a startup, I chose toRead More
Interview with Shankar Meembat: CEO of Exaget
In this new series of blog articles we interview staff from Exaget and UTuneMe to find out what’s new. Today we speak to Shankar Meembat, CEO of Exaget and find out what it’s like to be the head of a fast-growing and exciting tech startup. What is your average workday like? Pretty much fullRead More
Will Pandora Kill the Radio Star?
As traditional radio listening hits its lowest point ever and more and more young people are using services like Pandora to discover new music, do digital music services mean the end for radio? “Video Killed The Radio Star.” So sang The Buggles on their 1979 worldwide hit record which reached number 1 in 16 countries.Read More
DAB or Internet Radio ?
Digital audio broadcasting (DAB), also known as digital radio and high-definition radio, is audio broadcasting in which analog audio is converted into a digital signal and transmitted on an assigned channel in the AM or (more usually) FM frequency range. DAB is said to offer compact disc (CD) – quality audio on the FM (frequencyRead More
Radio Going Digital
The impact of digitally delivered media continues its rise, providing both opportunity and challenges to traditional radio broadcasters. This was confirmed by Jacobs Media’s Latest techsurvey 10. In this survey, media habits of 11 different format core audiences listening to 199 radio stations in the U.S. & Canada, along with five generations from Boomers toRead More
Highlights of 2013 for Mobile Digital Radio
2013 has been an exciting year. Although we don’t yet have final published data for 2013 we thought we would give you what we at Exaget see as the highlights for mobile digital radio. UK Radio listening via a mobile phone has shown consistant growth from 20% of adults listening in Q1 2013 to 24%Read More
Demographics of Internet Radio Listeners
With internet radio being used by more and more people across a range of devices, it is important for people to know that they are getting hear when it comes to advertising. Increased listening to internet radio stations whilst on the move and sharing across social media platforms give businesses and consumers better choices andRead More
Convergence of Mobile and Radio
Combining Mobile and Radio can lead to a better ROI for the Advertisers. The growing Smartphone population is not something to be ignored. In Europe, smartphones overtook feature phones in 2011, with the same expected globally next year. People are spending much more time on Apps rather than browsers on their devices. Unlike the desktop,Read More
Growth of UK Mobile Ad Spend
If you found this month’s Infographic interesting feel free to join our mailing list or donate a share, like or tweet. Subscribe to our newsletter to get our update into your mailbox. If you are a broadcaster, or advertiser and are interested in learning how targeted audio advertising can work for you get in touch. ExagetRead More
Growth of UK Mobile Ad Spend
Growth of UK Mobile Ad Spend The IAB (Internet Advertising Bureau) has been working with PwC (PricewaterhouseCoopers) since 1997 to survey the value of the online advertising market. Their figures have become the industry standard for measuring advertising spend. 2008 was the first year that IAB and PwC surveyed the UK mobile market Ad spend.Read More
Mobile AUDIO Advertising
Mobile advertising is well on its way to being an integral part of the marketing conversation for most companies. The fact that so many people have smartphones and are somewhat addicted to them is enough to make any marketer giddy with excitement. In 2012, $10 billion in sales were made through mobile channels. That’sRead More
The role of advertising networks
Mobile’s share of ad spend doubles in a year! Fuelled by smartphone ownership reaching over two-thirds (68%) of the UK population in June 2013, mobile advertising grew like-for-like by 127% to £429.2 million in the first half of 2013 from £188.1 million in the first half of 2012. Mobile now accounts for 14.1% of allRead More
The Continued Relevance of Radio Advertising
Efficient advertising is an integral part of modern day business models. Recently, Heart’s brand new TV advertising campaign has been designed to take advantage of The X Factor and cinema audiences to further promote the brand’s name through a £2.5 million initiative. The 30 second advert will allow Heart, the UK’s largest commercial radio company,Read More
When Mobile Advertising Goes Viral
Ten years ago, everyone thought that radio was on its way out, and with it radio advertising. Figures show that this assumption could not have been more wrong. What has happened is a move towards complexity and multi-channel advertising. With the ubiquity of smart phones comes an increase in the use of phones for musicRead More
Advertising campaigns innovated for mobile
According to the latest figures from ZenithOptimedia, a third of the growth in advertising this year is to be fuelled by mobile campaigns. The media agency’s Advertising Expenditure Forecast found that the market is set to grow by 3.5 per cent this year, with 37 per cent of this growth accounted for by the explosionRead More
Infographic – The Evolution of The Mobile Phone
If you found this month’s infographic interesting feel free to join our mailing list or donate a share, like or tweet. Subscribe to our newsletter to get our update into your mailbox. If you are a broadcaster, or advertiser and are interested in learning how targeted audio advertising can work for you get in touch. ExagetRead More
Evolution of the car radio
Where it all began: The first car radio was introduced in 1922 by Chevrolet. It cost a whopping $200 and with an antenna that covered the entire car roof, needed batteries that barely fit under the front seat and had two mammoth speakers attached behind the seat. It was about as convenient as taking aRead More
An interesting step back in history – worlds 1st radio commercials
The first paid radio commercial was developed by WEAF in New York by American Telephone and Telegraph (AT&T) in August of 1922. The book “The WEAF Experiment” by an (AT&T) employee describes the concept of “toll broadcasting” as it related to sponsorship of whole programs. (The first sponsor, and hence commercial – according to AT&TRead More
Working as a Multinational Start-up
October 21, 2014 by Regina Mykolaichuk • Blog, Featured Posts, General Tags: communication, international, startup •
One of the great things about working at Exaget is the wide variety of backgrounds of my colleagues. We have nationalities from all over the world: English, Russian, Indian, Italian, Finnish, Singaporean and South African (me!). A benefit of this is that everyone has a different opinion and perspective (and no one shies away fromRead More
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