Blog
Digital Radio Statistics Infographic – Your Listeners are Changing
Exaget have found the most relevant digital radio statistics from RAJAR and TGI so that we could prove to you how much your listeners are changing.
Analogue Radio Advertising – Is There Any Point?
Close your eyes and think about the things you do whilst listening to the radio. Maybe you listen to the radio whilst cooking or cleaning? Do you listen to it whilst working or driving? Maybe you scroll through social media as you listen? Maybe you are even listening to it now whilst reading this article?Read More
Facebook Live Audio – A Huge Opportunity for Podcasters
For those who do not know, Facebook have announced that they will be expanding its Live platform by introducing Live Audio. Similarly to Facebook Live (Live Video), live audio will enable any Facebook user to go live, but without the visual aspect. Facebook have even claimed in their announcement that “listeners can discover live audioRead More
Radio Must Follow in the Footsteps of Newspaper
Newspaper has faced a huge decline in selling printed copies within the last decade. This is due to the rise of the internet; information is now available instantly and free of charge and so users are now going online for news rather than reading printed paper. In 2013, the total revenue within the newspaper industry decreased byRead More
The Perks of a High Online Listenership
You have a Listen Now button on your radio station’s website. But is that really enough? Are you really getting a high online listenership? Is putting in all that time to increase your online audience really worth it? Read on to find out why having a big online audience is so important. Online listeners have theRead More
The Best Times to Post on Social Media – Infographic
Social media is a great way to interact and engage with your audience. However, you may find it difficult to get your listeners to see your posts. This is why we have put together this infographic where we show you when your listeners are most likely to be active and therefore most likely to engage withRead More
Car Radio – what does Internet connectivity bring ?
Car Radio – what does Internet connectivity bring? When I discuss radio listening with someone, they invariably tend to associate that activity with their car journeys. Interestingly though, RAJAR‘s reports consistently show that in terms of share of listening hours by location only 21% takes place in a vehicle. However, the vehicle is still very importantRead More
DAB vs. AM/FM Radio in the UK
The UK Government have been planning a national DAB switch-over for years. But will it actually happen? And is it even of benefit? Or perhaps a better phrasing of the last question is: Do people even care? When asking a few broadcast radio insiders about their views on this impending apocalyptic DAB radio world take-over,Read More
Radio Times are Changing
Radio may be one of the oldest social mediums, turning 120 years old this year, but it is still capable of holding its own against the online onslaught. Sales of radio boxes have declined steadily in recent years, yet in today’s multichannel, digital world, radio is still flourishing. Although the overall concept of radio hasRead More
DAB vs. AM/FM Radio Infographics
The UK Government have been planning a national DAB Radio switch-over for years, but there is still no set take-off date, with 2015 being pushed back to 2016, and 2016 likely to be pushed back to 2017. So, will this DAB take-over ever finally happen? And does DAB radio actually have much merit behind it,Read More
The Importance of a Targeted Audience
Facebook, it seems, is killing it in mobile marketing. That’s what Kathy Pattison, Vice President of Marketing at Fiksu, thinks. And she’s right. So what’s Facebook’s ingenious marketing formula? Video content, particularly that which is catered to the dimensions of a mobile device, is certainly one ingredient of this growing success story – lastRead More
Exaget set for expansion with €700k investment
London, UK: 02 February 2015 – Exaget, a radio advertising technology company, has begun 2015 with the announcement of a €700,000 investment from a combination of Finnish, Asian and UK investors. The company’s growth is a reflection of the movement in the radio industry where last year adspend was the highest it has been sinceRead More
Advertising Shake Up for 2015
The Super Bowl is one of – if not the – biggest sporting events watched in America, synonymous with showy half-time celebrity performances and adverts. But not just any adverts – brands pull out all the stops with their big-budgeted celebrity-endorsed ads. This year even features the likes of the Victoria’s Secret Angels and queenRead More
NPR One – The blueprint for mobile radio apps?
Statistically, online radio listening is increasing year-on-year, with the biggest percentage of listeners falling in the 12-24 years of age bracket; and it’s the same story for music streaming services. As both audio platforms try to boost their listener percentage, they must look at what makes them different from their competitors. But online radioRead More
‘Cars will have radios in 2015’
Roger Lanctot, thought-leader in the connected-car space, has recently made this prediction: that cars in 2015 will have radios. Now, that might seem a little bit obvious at first glance, but with the increasing rise of online audio streaming services and podcasts, it may look as though radio is in danger. But we disagree. Radio,Read More
Why you should look out for smart glasses in 2015
We all know and love our smartphones, laptops, tablets, kindles, and iPods. We can’t imagine a world without them. We know such a world once existed, but how on earth did they manage to survive? But now imagine this: It’s the morning commute. First Monday back after the New Year festivities. Oh how you wishRead More
Programmatic Advertising – The ‘It’ Word of 2015
Programmatic. It’s a word that’s been thrown around on the internet a lot recently, with headlines that it’s the next big thing in 2015 – it’s already taken Sweden by storm – and the Association of National Advertisers titling it their 2014 Word of The Year. But nobody really seems to know what it is.Read More
Black Friday goes digital, and mobile, in the UK
Hair pulling. Scratching. Clawing at the air. Coat grabbing. Elbowing. Foot stamping. Aggressive shoving. No, I am not talking about a Friday night pub brawl. Black Friday has been synonymous with two things – physical aggressiveness in the race to snatch a bargain, and the US. We Brits usually prefer to patiently chewRead More
Is Podcasting the Future of Radio?
January 25, 2017 by Camii Whidborne • Blog
When it comes to TV, I can hands down say that I never ever watch the live stream. It takes me ages to find something semi-decent to watch. Plus, the programmes that I do want to watch are broadcasted at the most inconvenient of times. Netflix, on the other hand, is my life. I can watchRead More
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