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International Women’s Day – Celebrating Women in Radio
Today, March 8th 2017, is International Women’s Day 2017. This year, the campaign theme is Be Bold For Change, aiming to forge a better, more inclusive and gender equal working world. Naturally, this post will be focusing on the working world of women in radio and how these women have helped shape radio. Kate SmithRead More
Relax – YouTube TV Will Not Replace Cable
Google announced this week its new live TV service; YouTube TV. Christian Oestlian, Google Product Management Director, said that YouTube TV has been “designed for the YouTube generation – those who want to watch what they want, when they want, how they want without commitments.” The service will cost $35 USD a month and willRead More
The Online Features of Radio Stations | Infographic
Check out these statistics on radio station websites to find out what other stations are doing to increase their online engagement. Take a look at our eBook for more statistics and our comments and analysis. For more stats, check out our eBook.
5 Qualities of a Good Radio Presenter
Radio Presenters are the voice of the station, they create the tone and style of the station and establish a relationship for listeners. A good radio presenter knows how to captivate and engage their audience. The following qualities are what all great radio presenters possess. 1. Leaves their bad mood behind The most difficult challengeRead More
PayPal Survey: Downloading Music is More Popular than Paid Streaming
PayPal have released the results of a survey on digital media consumption in America. It was carried out last year and was released at the beginning of February. The global surveyed covered 10 markets and approximately 10,000 consumers aiming to examine how people consume digital media. Smartphone is the most popular device for music listeningRead More
Radioplayer Car is the World’s First Voice-Controlled Hybrid Radio for Cars
The world’s first ever voice-controlled hybrid car radio has been launched in the UK. Radioplayer Car was developed by Radioplayer, the not-for-profit collaboration between the BBC and commercial radio, over the course of two years. Radioplayer Car takes shape of a small box which is professionally fitted behind the dashboard. The box links to the auxRead More
How Do Radio Stations Manage their Online Presence? | Infographic
In December 2016, we carried out a survey to find out what radio stations were doing to manage their online presence. We found out some pretty interesting things which we highlighted in this info-graphic. You can find the full results, which include our own comments and analysis, here. Take a look at the full results here.
Watch Out – Facebook is a Huge Threat to Radio
Radio uses Facebook as a mean to increase engagement, i.e. conversation between stations and between their personalities and listeners. However, Facebook isn’t all sunshine and unicorns for radio, it is stealing your advertisers at a pace that can only be increasing. Facebook pulls in a lot of money; from 2015 to 2016, Facebook advertisers grewRead More
Emotional Radio Advertising – The 4 Emotions That Get People Buying
Emotional radio advertising strategically influences the audience’s feelings to influence their decision making. According to Psychology Today, people rely on emotions over information when making brand decisions. A lot of emotional ads reach a resolution or a Call-To-Action to get the listener to help fix the problem. The most effective radio ads typically evokes emotion.Read More
Try These 7 Ways to Increase Social Media Engagement | Infographic
Trying to increase your social media engagement rate should be an essential part of your marketing strategy. Not only must you be delivering quality content, but you also need to be focusing on engaging your listeners. It is very important that you do everything you can to remain active and increase engagement on social mediaRead More
The 6 Worst Radio Ad Practices You Should Avoid At All Costs
The thing that bothers me the most when it comes to radio commercial is that advertisers seem to want their listeners to know they are listening to a commercial. For some reason, advertisers seem to think that a commercial is only good if it sounds exactly like all the others. We, as an audience, haveRead More
3 Practices You Can’t Ignore To Understand Your Listeners’ Needs
Your radio station cannot survive without conducting ongoing efforts to understand your listeners’ needs. To discover if your radio station is having a positive effect and creating listener loyalty, you must take the time to understand their needs and respond to them. Acquiring listener feedback does not have to be expensive. By just conducting simple questionnaires orRead More
How the Big Brands are Making the Most of Mobile Ad Spend
According to BIA/Kelsey‘s new report, US mobile ad spending will grow from $33 billion in 2016 to $72 billion by 2021 (a 17 percent compound annual growth rate). Furthermore the located targeted portion of overall mobile ad spend is predicted to grow from $12.4 billion (2016) to $32.4 billion in 2021. In other words, this growthRead More
How Does Digital (DAB) Radio Actually Work?
How does digital technology work? To understand how digital radio works, you must go back to basics and know how digital technology works. Digital technology involves processing numbers electronically. It generates, stores and processes data in two states; positive, represented by the number 1, and negative, represented by the number 0. Essentially, digital technology expressesRead More
RAJAR Q4 2016 – Radio 1 Loses Almost Fifth of Listeners Over Past 5 Years
The Q4 2016 RAJAR figures (released today, 9 February 2017) has revealed some exciting news; that radio is even more relevant as it was five years ago. Who said radio was dying? RAJAR announced 48.7 million adults, or 90% of the adult UK population tune in to radio every week. This is up by approximatelyRead More
Radio Station Hackers – Why You Need to Check Your Internet Security!
It’s not all fun and games for the radio stations that have made use of the internet and gotten themselves a decent online presence. Recently, four large radio stations in Australia fell victim of hackers and turned into porn sites. These stations include 2GB and the website for Queensland radio station, 4BC. On the 29th ofRead More
Try these 8 Steps to Save Money Using Social Media
Your radio station can save a lot of money by transitioning your marketing efforts online. A social media account is free and easy to use. It can help you effectively market your radio station so that you can reach your current listeners whilst also targeting potential future listeners. 1. Identify your audience To effectively marketRead More
When will the UK Digital Radio Switchover Take Place?
The FM/AM radio to DAB switchover currently has no fixed date. However, I have looked at the various public criteria and put the pieces together to find a very broad estimate as to when it could in fact happen. First Criteria The government said that they will only schedule a digital radio switchover once a certain criteria isRead More
The Evolution of Car Audio – 1922 to Present Day | Infographic
March 10, 2017 by Camii Whidborne • Infographics
Car audio has evolved a lot since 1922, when the only way to listen to music in your car was via the radio. Chevrolet introduced the first car radio in 1922 for $200. The antenna covered the whole of the car’s roof and the batteries could hardly fit underneath the front seat. The two hugeRead More
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